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WPHT 1210 AM is really a brokered talk radio station

J

Jul

Guest
From WPHT's website:
The Big Talker 1210 has a special broadcast to help you plot and plan your spring and summer home improvement projects. It's The Big Talker 1210 AM’s Virtual Home Show. On Saturday, February 10th from 11am to 2pm tune to 1210 AM or listen online to hear home improvement tips galore hosted by Philadelphia’s own carpenter extraordinaire Amy Wynn Pastor of TLC’s Trading Spaces and author of Yes You Can. We will be talking about windows, roofs, baths, kitchens and much more to spark your imagination and make your house the home of your dreams.
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http://thebigtalker1210.com/pages/178813.php . It's a shame that the station is airing paid programming now and other brokered talk shows and specials like this on 1210 AM. Did WCAU-AM aired any brokered radio programming during its 68 year history? Meaning of Brokered: http://en.wikipedia.org/wiki/Brokered_Time
 
Julius May said:
From WPHT's website:
The Big Talker 1210 has a special broadcast to help you plot and plan your spring and summer home improvement projects. It's The Big Talker 1210 AM’s Virtual Home Show. On Saturday, February 10th from 11am to 2pm tune to 1210 AM or listen online to hear home improvement tips galore hosted by Philadelphia’s own carpenter extraordinaire Amy Wynn Pastor of TLC’s Trading Spaces and author of Yes You Can. We will be talking about windows, roofs, baths, kitchens and much more to spark your imagination and make your house the home of your dreams.
Click to expand...
http://thebigtalker1210.com/pages/178813.php . It's a shame that the station is airing paid programming now and other brokered talk shows and specials like this on 1210 AM. Did WCAU-AM aired any brokered radio programming during its 68 year history? Meaning of Brokered: http://en.wikipedia.org/wiki/Brokered_Time
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Maybe you can buy some time, and play old WCAU-AM airchecks.
 
Julius May said:
It's a shame that the station is airing paid programming now and other brokered talk shows and specials like this on 1210 AM.
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It's the way of the world nowadays; what happened years ago isn't relevant, because -- except for religious programming -- relatively little was brokered. Nowadays it's much more common.

The concept of an advertiser buying all ad content for a given time segment isn't new of course.

I don't personally like it, either, but I get to vote by switching the station...I don't get mad, I get even...

Richard in Allentown
 
When Bill Clinton was in town last fall he spoke about the danger inherent in what he called: "The concentration of wealth and power." This is not only a danger to the political arena, where in order to get elected, you need to get donations from rich people who are going to want you to legislate with their best intrests in mind. But also in broadcasting, where the more a station does 'brokered shows' the less likely they are to address the needs of their communities.

For example, if "red-lining" is a problem confronting an area, would the real estate show, paid for by the realor hosts for the pepose of promoting their intrests, address it?

Perhaps this should be addressed in the "new and improved" fairness doctrine.
 
I have years of airchecks of WCAU-AM and never knew what to do with them. But considering how Julius feels about the station, I'll just bulk them now.
 
Ladytalk said:
I have years of airchecks of WCAU-AM and never knew what to do with them. But considering how Julius feels about the station, I'll just bulk them now.
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What do you mean by bulk them.
 
"Bulking" a tape is radio talk for running the tape (any kind of magnetic tape) over a magnetic field to erase its contents for reuse. Most carts used in radio must be bulked before reuse or you end up with double-talk, 2 spots for the price or one, or really sour music.

Generally there's a little machine with a flat black or brown top that has lots of little smudges or scratches on it. You run the tape over it for a few seconds - I always favored round and round, flip over and repeat. Then, voila! Blank tape.

Julius needs to know these things if he's going to hang around here with you big, bad radio bullies.... ;)
 
The proper technique for bulking, as I was taught it, is figure 8 repeated five times, flip. figure 8 five times, then swipe and pull away to fade. Always worked very well, I thought. Gave me the cleanest carts.

I wonder how well that technique would work with tapes of the old Frank Rizzo's show. Or was Da Mayor's ego too big for a mere five passes per side?
 
No it's not brokered

AM 1210 pays cash -- lots of it -- to carry Rush Limbaugh. AM 1210 gets Bill O'Reilly for no cost as it has national ads included.

If AM 1210 still has Sean Hannity it's paying cash as the station is not an ABC Radio affiliate.

OTOH the Phillies pay CBS to broadcast their games on AM 1210. The Fightin' Phils have always produced their own broadcasts and purchased the airtime regardless of flagship.
 
>>the Phillies pay CBS to broadcast their games on AM 1210. The Fightin' Phils have always produced their own broadcasts and purchased the airtime regardless of flagship.>>

Is this normal in sports radio, that the team pays the stations to carry the games, or only the flagship station? So the Phils pay WPHT to carry the games, do the Phils pay WDEL and the other affiliates to carry the games too, or do the affiliates pay the Phils?

I was under the impression that the stations bid on the games and whoever has the highest bid in their market won the contract. An example would be WDEL had been the station for years to carry Blue Hen Football of the U of Del and a few years ago WRDX got the contract to carry U of Del football displacing WDEL.

What about the Eagles? The World Series and the Superbowl?
 
I can not speak of all flag ship stations, but the affiliates definitely pay for the rights to carry the games. I do know of some flag ship stations, such as WFAN, where they bid for and pay for the games (other than MSG games). Often, when the station is paid to carry the games, as is the case with Madison Square Gardens owned games, the station is paid to air the games and MSG gets the ad revenue - not the station.

There are situations with some colleges and high schools where they pay the station to carry their games, basically as a way of advertising.
 
Entercom recently renewed their contract with the Boston Red Sox and had to pay BIG money for the rights to have them on the radio. It was in the 8 figures, IIRC! What's more, a move from WEEI to the stronger WRKO was a part of the deal.

So, I suppose it all depends on the strength and popularity of the team involved. A team like the Florida Marlins almost certainly gets far less compensation for games on the radio (who knows, maybe they even have to pay), while teams with big popularity like the Red Sox, Yankees and Cubs can command big money for the rights to carry their broadcasts.
 
MikefromDelaware said:
Is this normal in sports radio, that the team pays the stations to carry the games, or only the flagship station? So the Phils pay WPHT to carry the games, do the Phils pay WDEL and the other affiliates to carry the games too, or do the affiliates pay the Phils?
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If I understand this right, what isn't stated is that the Phillies get the ad revenue, not the station...so that's why they're the ones paying WPHT.

Richard in Allentown
 
Perhaps I missed something here, but I'm still trying to figure out how WPHT is a brokered station (based on this thread). Can someone explain what I have missed. Thanks.
 
Biscuits McGillicuddy said:
Perhaps I missed something here, but I'm still trying to figure out how WPHT is a brokered station (based on this thread). Can someone explain what I have missed. Thanks.
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Check the first post...the originator was kvetching about the special-interest shows that especially dominate the weekend...and those are probably "paid time" programs. He then extended his kvetching to the regular weekday lineup, which isn't at all brokered.

Richard in Allentown
 
I don't know about you... but I smell pancakes... from New England...
 
Richard, thank you for the explanation.

Just because WPHT runs specialty programming on weekends, that appear to be "paid time" programs (as Richard mentioned), doesn't make them a "brokered station." A station like WNWR is brokered, as far as I know. Not WPHT.
 
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