Well sort of. They're discussing the old days of Doo Wop and the bygone dj's like Hy Lit, etc. They were talking over the songs while playing the music. It's ok to talk about the memories and line dancing etc, but your listeners want to hear the music. 'Nuff said!
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WPHT 1210 playing music
- Thread starter Mike in Destin
- Start date
It is a talk station
Yes, I can't argue with that!
Well.. they do have two hours of Sinatra on Sunday mornings
Maybe the station manager owns a horse and he wants make sure nothing bad happens to it.Well.. they do have two hours of Sinatra on Sunday mornings
They are playing oldies on Saturday morning. I was driving Saturday morning and I put them on and Midnight till 1 AM they do have an oldies show for just that one hour it was really good and needs to be longer I also heard them say that Bob Pantano's New Year's Eve Dance Party will be Heard On 1210 WPHT so that’s good to see they are adding more music I know they will never go back to full Music but if they did go back to Oldies 1210 WOGL they would definitely get better numbers then what they are getting now!!
The revenue would tank but the cost to operate would go up because music jocks are likely going to be cheaper then a nearly all local talk station.... but very few of the jocks would be live and the people would b *itch about that
Oldies tend to bill very poorly and if you go full music vs just talk radio music licensing would go up.
if this were small market and they had a classic hits and or a classic rock and we were talking an hd2 with a translator they already had and didnt need to spend to accquire... oldies would work there....... and thats even a stretch.
oops, i realize i said something that doesnt make sense "the cost to operate would go up because music jocks are likely to be cheaper"
That should be....... the cost to operate would go down but revenue would be in the toilet.
Bob Pantano has a streaming deal with Audacy. He does a 24/7 channel on the Audacy app, and it's available on WOGL's HD-2.
I have to wonder if 50’s and 60’s oldies would gain more listeners than a talk format on AM radio in 2025. I have serious doubts that it would. If you remember, Oldies 950 did very poorly in the ratings and that was over 20 years ago.
It would be all over 65, maybe even over 70 at this point. There is no ad base for that demo as a music format.
The talk format has a built in MAGA ad base. So even though it's the same age, they have advertisers.
Looking at WECK-AM Buffalo, an oldies format on AM can get a 4 share. But it's all over 65. The station is owned by a sales guy who has contacts with advertisers who are sold on him. He also has several FM translators that help.
Youd get more fun out of and be more productive lighting on fire your first year of operating money and holding a bonfire.
Recently, local '60s and '70s oldies outlet KAZG added a one-hour show playing nothing but pre-Beatles era oldies from the 1950s and 1960s. The station's ratings are in the toilet but it still manages to get more advertising, especially local advertising, than its local competitor, KOAI-FM. And KAZG is an AM outlet with a translator which covers most of the market but not very well. It also is carried on the HD2 channel of co-owned 100kW alternative outlet KDKB.
How can this be, you may ask. Well, while I don't have any inside information, here are my guesses. KAZG is one of five radio stations in Phoenix owned by Hubbard and the only AM music outlet in that cluster. I'm guessing that Hubbard's sales force is selling advertisers the entire package of music stations--KDKB for alternative rock; KUPD for hard rock; KSLX for classic rock; and, we'll throw in this little AM, KAZG for '60s and '70s oldies. Since those rock stations are the only rock stations in the Phoenix market and since the three FMs are doing *very* well in the Phoenix ratings, Hubbard, I think, can get away with this. (It's somewhat ironic but Hubbard has a second AM station, sports KDUS-AM, that is leaning more towards sports betting these days and which, I sometimes think, will be the next Phoenix AM station to close its doors forever but I digress.)
That still doesn't answer the question about the pre-Beatles oldies hour. That hour is heard between 7am and 8am (1400 and 1500 UTC) on Sundays and is sandwiched between the station's required public affairs output (6am) and the syndicated "Beatles Brunch," with Joe Johnson at 8am; in other words, it's during an hour of the day on a day (Sunday) that advertising agencies don't really consider very much. KAZG does heavily promote its pre-Beatles show during its regular programming through sweepers and the station occasionally plays (like once every three or four hours) something between 1961 and 1963 that you wouldn't otherwise hear outside of the pre-Beatles show. I think that helps keep interest up. The pre-Beatles hour has been running for the past five or six months now and we'll see if it's still on the air come summer.
How can this be, you may ask. Well, while I don't have any inside information, here are my guesses. KAZG is one of five radio stations in Phoenix owned by Hubbard and the only AM music outlet in that cluster. I'm guessing that Hubbard's sales force is selling advertisers the entire package of music stations--KDKB for alternative rock; KUPD for hard rock; KSLX for classic rock; and, we'll throw in this little AM, KAZG for '60s and '70s oldies. Since those rock stations are the only rock stations in the Phoenix market and since the three FMs are doing *very* well in the Phoenix ratings, Hubbard, I think, can get away with this. (It's somewhat ironic but Hubbard has a second AM station, sports KDUS-AM, that is leaning more towards sports betting these days and which, I sometimes think, will be the next Phoenix AM station to close its doors forever but I digress.)
That still doesn't answer the question about the pre-Beatles oldies hour. That hour is heard between 7am and 8am (1400 and 1500 UTC) on Sundays and is sandwiched between the station's required public affairs output (6am) and the syndicated "Beatles Brunch," with Joe Johnson at 8am; in other words, it's during an hour of the day on a day (Sunday) that advertising agencies don't really consider very much. KAZG does heavily promote its pre-Beatles show during its regular programming through sweepers and the station occasionally plays (like once every three or four hours) something between 1961 and 1963 that you wouldn't otherwise hear outside of the pre-Beatles show. I think that helps keep interest up. The pre-Beatles hour has been running for the past five or six months now and we'll see if it's still on the air come summer.
Tyou hit the nail on the head.. because KAZG has cluster mates to prop it up and is probably sold in combo.
Plus, the only local talent is Steve Goddard.. THEE Steve Goddard of oldies radio.. so that probably plays into it a bit, he has pull, etc... plus hes vocietracked id wager.. so 1440 is cheap to operate.
Im surprised 1440 is still hangin on and hasnt turned in the license.
It's a similar situation at KIXI Seattle (another Hubbard AM.)
It holds on probably because it's cheaper to keep the format, bottom of the heap ratings and everything than flip it to something no one will likely listen to at all. Even though it's hard to figure out what KIXI even is anymore. At times, it seems like they want to make it a 50,000 watt flanker to KKNW with brokered talk. At others, they're playing Yacht Rock hits.
I'm sure Hubbard would love to transfer KAZG's oldies format to KDUS (1060 kHz) and end KAZG altogether. The problem is, outside of the HD2 channel of KSLX, KDUS has no FM presence whatsoever, and I don't believe that Hubbard can flip the 1060 callsign to KAZG and then take the 92.7 translator with it--if I remember correctly, that translator stays with the 1440 frequency and not the KAZG callsign. Now, if Hubbard was able to get access to the former 95.9 and 99.3 translators of KQFN (which were not part of the AM translator window), the company then might be able to switch off the 1440 signal for good and move KAZG to the 1060 frequency. (KDUS' signal covers the Phoenix metro much better thanKAZG, especially at night.)