WPHT and WOGL are owned by the same company. Not likely they'll want to cannibalize one of their own.
Contrary to the opinion of the OP, they're making money with the station, and it serves their purposes very well as it is.
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WPHT and WOGL are owned by the same company. Not likely they'll want to cannibalize one of their own.
Contrary to the opinion of the OP, they're making money with the station, and it serves their purposes very well as it is.
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FredLeonard
Guest
This is like somebody in one of the Titanic lifeboats, with the Titanic's stern out of the water and the bow underwater, asking "what else can we try?"
Oldies on FM and Older Oldies on AM is one of the things CBS tried with this station.
And DXers don't sell spots.
Big A, no, they are not making money. But as is is the least worst option for now.
They are an integral part of the combined market strategy for Philadelphia, sold as a package. Typically in a combo like this, they sell demos, not individual stations.
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FredLeonard
Guest
And between KYW and WPHT they deliver the White, blue collar, Archie Bunker, pre-death demo. But who wants to buy that?
That's why they include other stations as part of the package.
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FredLeonard
Guest
Probably. But what advertiser cares how having those listeners in the package - and paying to reach them? CBS really can't charge for them. They don't help the money demo cost per thousand. Anyone who wants to make a targeted buy is not going to want them.
How do you know that a station that billed $6 million last year is not making money? They bill about the same as WRDW, and more than WRFF. While that is not in the top tier of stations, it is in a group that should be profitable. Given the decided lack of options for any AM station, they probably will continue to do what they are doing as long as it produces a profit.
Half of the WPHT listeners are under 55. *
* 3 book rolling average.
A
atrainradio
Guest
Well Fred I see your point. But in all honesty who would care if we tried that? At this rate, its worth a shot. Either that or we can go to 24/7 Stock Reports all day. Or "Sounds of Wildlife 1210" "All Nature, All the Time"
Just a glance at the rolling averages that David E referenced, and it looks like CBS might start to re-consider the switch of KYW to 1210, and WPHT to 1060.
Everything depends on the company's priorities. And certainly one of them would be the branding and the tradition of the '1060' through the decades. And the news would no longer be 'the center of your dial'. But if the recent KYW books indicate this is more than just a seasonal bloop, the bigger omni 1210 signal has to be a consideration. The way things are going on AM -- WCBS and WINS have been sluggish after that winter, for example -- the frequency swap might amount to just a tradeoff, like changing the toilet paper aboard your average Carnival cruise ship. But signal priority has to stand a chance of being raised in CBS discussions nowadays. And the publicity that such a swap generates won't hurt, either.
Yet at this point into 2014, it appears that KYW has taken the bigger hit of the two properties. Which format is more worth preserving, *if* it comes down to that choice? And through what method(s)? Maintenance of the bigger biller will get the nod, a lead pipe cinch.
Everything depends on the company's priorities. And certainly one of them would be the branding and the tradition of the '1060' through the decades. And the news would no longer be 'the center of your dial'. But if the recent KYW books indicate this is more than just a seasonal bloop, the bigger omni 1210 signal has to be a consideration. The way things are going on AM -- WCBS and WINS have been sluggish after that winter, for example -- the frequency swap might amount to just a tradeoff, like changing the toilet paper aboard your average Carnival cruise ship. But signal priority has to stand a chance of being raised in CBS discussions nowadays. And the publicity that such a swap generates won't hurt, either.
Yet at this point into 2014, it appears that KYW has taken the bigger hit of the two properties. Which format is more worth preserving, *if* it comes down to that choice? And through what method(s)? Maintenance of the bigger biller will get the nod, a lead pipe cinch.
Hmmm. Just that KYW has better coverage of western and northern suburbs. But I'd say news is the top priority for CBS in all markets, including Philadelphia.
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FredLeonard
Guest
It's an interesting idea. KYW would improve its coverage in Bucks County (where they don't have much cume now due to what Julius calls a "bad signal") but loose coverage (and cume) in the Western 'burbs. Classic business mistake: To risk current customers by trying to get new ones.
And let's face it, the angry old White guys who listen to these stations, especially WPHT, historically don't deal well with change - any change. They didn't seem to handle Rush moving to FM and then back to 1210 a year later at all well. Just like listeners in New York seem to have trouble dealing with Rush moving from one AM station to another. Inertia is AM radio's friend. Change is not.
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atrainradio
Guest
Yea that whole IQ106.9 didn't last too long now did it? Although I did enjoy hearing Dave Ramsey on sunday nights. The angry old white guys just have to face it that things never stay the same. If for CBS the best move is to swap 1060 and 1210, then do it. However, I will miss hearing the classic theme song "K-Y-W Newsradio 10-60"!
I bet all you Delaware valliers sung that, didn't you?
But still I don't see what CBS has got to loose (besides millions of bucks I guess) by switching WPHT to a new format. But for God's sake if they do that, please, I beg you, NO SPORTS!!!!
I bet all you Delaware valliers sung that, didn't you?
But still I don't see what CBS has got to loose (besides millions of bucks I guess) by switching WPHT to a new format. But for God's sake if they do that, please, I beg you, NO SPORTS!!!!
The calculated 5 mV/m of both signals covers 4.5 million persons. There is no real "listeners reached" gain, and lots of downside in making a switch against decades of KYW usage habit.
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FredLeonard
Guest
You say "no sports." Julius says "sports." I guess that guarantees they'll do nothing.
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FredLeonard
Guest
Maybe but it's not the same 4.5 million people. They will lose some. They pick up some potential listeners who've been doing fine without KYW and they are not likely to gain many of them as actual listeners. Result: Net loss in cume.
That was exactly my point in mentioning that the downside is
significant.
Some listeners lost, uncertainty about gaining new ones and the major issue of a frequency change breaking decades of habit and dial position awareness.
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