"The Big Talker" is sounding worse and worse with their local hosts (especially Smirconish and Jerardi, but Giordano is no prize, either). Out of curiosity, I checked the station's numbers on R&R. The last three ratings periods over the summer have their 6+ cume going 750,800 to 719,800 to 682,900. One cannot blame the Phillies. A team playing for first place helps the ratings. The reason probably is that outside of the syndicated shows and Giordano, the station is starting to shift to the left. Smirconish seems to have been encouraged to show his true liberal colors. Previously, anyone with any intuition could tell he was a phony as he struggled to present a conservative facade. Now, his open liberalism is the beginning of the end for him. People are on to him. While I have not seen the numbers, I suspect that 1210's troubles have their roots between 6 and 9 am. It will be interesting to see how far down this station will be allowed to slide.