PRESS RELEASE
http://www.onlinepressroom.net/arbitron/
First Phillies/Rockies Playoff Game is a Winner for Radio in Philadelphia
Monster game ratings boost AM talker to the top three in the September 27 to October 3 PPM weekly ratings report
NEW YORK; October 22, 2007 – Radio pulled in TV-sized ratings for the first game of the Phillies/Rockies Major League Baseball playoffs during the afternoon of Wednesday, October 3rd.
The Arbitron Portable People Meter system in Philadelphia estimated that WPHT-AM delivered a 9.2 average quarter hour rating for Men 25-54. That means that the average audience for each of the 11 quarter-hours of the game was 94,900 persons for that key demographic. For all persons age 6 and older, the game posted a 5.3 average quarter hour rating.
Over the course of two and three-quarter hours of “pure game” programming , more than three quarters of a million persons, age 6 and older, tuned in to WPHT-AM for at least a portion of the game. Among Men 25-54, more than one out of every four in the market tuned to WPHT-AM for at least a portion of the playoff game.
http://www.onlinepressroom.net/arbitron/
First Phillies/Rockies Playoff Game is a Winner for Radio in Philadelphia
Monster game ratings boost AM talker to the top three in the September 27 to October 3 PPM weekly ratings report
NEW YORK; October 22, 2007 – Radio pulled in TV-sized ratings for the first game of the Phillies/Rockies Major League Baseball playoffs during the afternoon of Wednesday, October 3rd.
The Arbitron Portable People Meter system in Philadelphia estimated that WPHT-AM delivered a 9.2 average quarter hour rating for Men 25-54. That means that the average audience for each of the 11 quarter-hours of the game was 94,900 persons for that key demographic. For all persons age 6 and older, the game posted a 5.3 average quarter hour rating.
Over the course of two and three-quarter hours of “pure game” programming , more than three quarters of a million persons, age 6 and older, tuned in to WPHT-AM for at least a portion of the game. Among Men 25-54, more than one out of every four in the market tuned to WPHT-AM for at least a portion of the playoff game.
