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WPHT's Decision To Drop Glenn Beck Is Already Starting To Pay Off

DToTheJ

DToTheJ

On Friday, a Philadelphia priest who was suspended due to child sex abuse allegations appeared on WPHT's Dom Giordano show in an attempt to clear his name and shoot down those charges.

Today, the appearance is attracting national headlines.

Granted, Giordano still had his own show prior to moving to middays, and it's not like he would have been preempted by even a Phillies spring training game, but I wonder if this priest's appearance on Dom G's show would have received the attention that it did had it been the old evening timeslot, as opposed to the more visible 9 AM-noon time period previously occupied by Glenn Beck.
 
None of which is relevant if it doesn't bolster the bottom line.
 
Well, if his show continues to attract national attention, then it just might help the bottom line as more people might tune in, both on air and online nationally as happens with WHYY-FM's Radio Times. Marty Moss-Cohan gets a segment of her audience and callers from distant states, so obviously they are listening online and calling the 1-800 number to participate. That could happen with Dom's show on WPHT, which as ratings improve, local spot load could also, which does affect the bottom line. It just may be Dom's show during the daypart will do more to help WPHT than both Beck and Hannity ever could.
 
Radio Times is also carried on Sirius/XM's NPR feeds, so not all the out-of-town listeners are online.
 
If national attention is the yardstick, Beck was already delivering, big time. :)
 
I wonder if there are more listeners to Dom in mid-mornings than in the evenings when most people are home and not caught up in RF-cage offices with firewalls that prevent reception of WPHT. (Granted, most people are watching TV or otherwise occupied during Dom's old evening hours.)

Maybe the midday show is only getting more attention because that's when some in the press are awake.
 
If national attention is the yardstick, Beck was already delivering, big time.

I was talking positive national attention, not the crazed off the cliff attention that Beck generates. Besides, if Beck's show was generating solid ratings and more importantly solid local spot revenue, then Beck would still be heard on WPHT.

What may also be happening with Dom's show, as Philly has longed for a decent local talk show for years, Dom is at the right place at the right time. Sometimes, timing is everything.
 
I can't recall Beck ever getting local press in Philadelphia other than him slamming the city, just days after his show was no longer on the air on WPHT.
 
Though I don't agree with most of Dom's political views, to me it seems as if he's not a hater like many right wing zealots and that could potentially payoff in a "big tent" sort of way. His wife, who taught both of my kids for Pre-K is a wonderful person, and I know she wouldn't stay married to a jerk, so I confess I am inclined to give him the benefit of the doubt. But really, at the end of the day, the only thing AM talk radio has going for it over newer media is localism.
 
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