They really are boxed in. Modern Top 40 Pop music is over saturated in NYC. Z, Amp, Ktu, and Fresh are all playing current hit music, there are some differences but really the powers for these stations don't vary all that much, for example animals, all about that bass and rather be were hammered by each of these stations along with plj the lowest rated of the bunch. 80% of the music is exactly the same among 5 stations, that is way too much.
With the ratings that CBS-FM is getting it seems obvious that PLJ should attempt an adult hits format, one that is pop oriented which plays the hits from the 80s to today. Just a few currents and only the biggest ones, the station would need to own the 80s, 90s and 2000s, which is music that they can own as it is under-played, cbs still is limited on their 80s selections as is lite, 90s and 2000s are played almost nowhere and while they don't have a great number of hits, you can still find plenty of gems to define your niche.
You have to really research a library that consists of only the best songs for nyc suburban females 30 to 45 over the last 34 years, a slightly older more gold based but more upbeat mix than what lite is doing.
No "the best mix of the....." type imaging, the music will define to the listener what this station is. It needs to be down to earth, lots of quick listener testimonials. Along the lines of finally a station that plays your music. Not your mom's lite fm cbs fm, not your kids z100, this is your station.