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WPLJ K-Love ratings too low to show?

fybush said:
WNCT's huge signal reaches into counties that are in the Raleigh-Durham PPM market. Same reason some of the first encoders I ever saw were in Columbus, Indiana when PPM was being piloted in the adjacent Indianapolis market - then-Arbitron wanted everyone who reached into the market encoding so they could get the most complete picture of where listeners were going.
Click to expand...

Yet they have apparently not shown in Raleigh for the last 6 years I can track. At that point, why pay the encoder rental that Nielsen charges out of market stations for something that gives on benefits?

Arbitron definitely wanted to show radio’s reach including fringe stations. Today, Nielsen does not show non-subscribed stations in public release and even does not show them if they are below a 0.1 rating (0.05 to 0.14) for subscriber data. Fo subscribers, that makes it hard to track signals that may be nibbling away at the audience.

That also means that unless WNCT gets over a.1 rating (about a 1.1 to 1.2 share today) it won’t even show in the data ad agencies see.
 
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