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WPLJ ratings looking better

Been listening more and more to WPLJ. Liking the music and the traffic reports are definitely an improvement in the past few months. With that combination no wonder the ratings have gone up steadily since WPLJ replaced Joe Nolan for Jeff McKay. The morning show sounds so much better now without the condescending banter directed at Joe Nolan which was making the show sound like it was old and tired.
 
Kevin TRC said:
Been listening more and more to WPLJ. Liking the music and the traffic reports are definitely an improvement in the past few months. With that combination no wonder the ratings have gone up steadily since WPLJ replaced Joe Nolan for Jeff McKay. The morning show sounds so much better now without the condescending banter directed at Joe Nolan which was making the show sound like it was old and tired.

you have to be listening to a different traffic guy. there was a rambling traffic report at 9:00 on friday that went on so long i lost track of what he was talking about and only noticed that he did two long add tags... it's like someone off mic just keeps throwing him information at random. 'here, read this, now this, and this!'..terrible. but at least the ratings are up...

now if only they would play songs that aren't about romance and break ups..something everyone in radio is guilty of.
 
now if only they would play songs that aren't about romance and break ups..something everyone in radio is guilty of.


So your suggestion is to eliminate 90% of rock n roll.
 
WNTIRadio said:
now if only they would play songs that aren't about romance and break ups..something everyone in radio is guilty of.


So your suggestion is to eliminate 90% of rock n roll.

nah...just the boring stuff....i tune out most of today's music because, at least to me, it all sounds the same. And the stuff that DOES stand out, doesn't last more than a month in air play before it totally dissapears. it's like stations are playing white noise music for offices and dentist waiting rooms.

Where are the fun songs like disco inferno, Bertha Butt Boogie...Mony Mony(sp), and one of my all time favorites, Land of a Thousand Dances? how many songs can you write about romance? :)
 
Okay... so you want mindless almost novelty songs?

Let's see... how about Will.I.Am and Britney with scream and shout? Or Ke$ha's Tick Tock? Justin Timberlake/Jay Z Suit and Tie?

Same idea, different generation and production values.
 
WNTIRadio said:
Okay... so you want mindless almost novelty songs?

Let's see... how about Will.I.Am and Britney with scream and shout? Or Ke$ha's Tick Tock? Justin Timberlake/Jay Z Suit and Tie?

Same idea, different generation and production values.

Perhaps...but something to me is missing..
stuff that's quotable, that makes you wanna sing it..never mind dance to it... Never heard scream and shout, but that was kind of...well, boring. some of the comments under the video seemed to agree with me about today's songs to boot. nothing really stands out to me like it used to.

I know I keep going back to it, but stuff like Mambo #5 I like. Catchy tune..
Then you get catchy stuff like this that i make a point to listen to every now and then... now that's music ;o)...
http://www.youtube.com/watch?v=iKIJ9ekfAZY
 
Shredder said:
And the stuff that DOES stand out, doesn't last more than a month in air play before it totally dissapears. it's like stations are playing white noise music for offices and dentist waiting rooms.

If anything, songs stay in airplay longer now than ever.

In most of the first decade of Top 40, after a run on the chart, songs disappeared for good. Later, most songs would still be dropped after 10 to 15 weeks, and only after a year or more might appear as a "golden"...

Today, stations know that many songs decrease in repeatability, but don't need to be dropped entirely. THus the creation of recurrent categories for those songs requiring slower rotations... generally songs 4 to 24 months old.
 
so it's not my imagination that songs are played out for a year or two and then vanish totally from the radar never to be thought of again... So, if a song lasts more than a year or so, it would probably be considered a 'new' classic with staying power? Case in point, I remember being at the Elmo run in 2006. there was a song on before the show started, they still play it 7 years later, so I guess folks liked it enough to remember it and still request it from time to time, or they kept it in the rotation because they liked it.

I wonder if kids 50 years from now will remember half the songs from 2000-2020... compared to all the hits we can name from the 90s, 80s, 70s..etc. Or if it'll be a pattern of rotation every two years and the songs will never be heard again.

DavidEduardo said:
Shredder said:
And the stuff that DOES stand out, doesn't last more than a month in air play before it totally dissapears. it's like stations are playing white noise music for offices and dentist waiting rooms.

If anything, songs stay in airplay longer now than ever.

In most of the first decade of Top 40, after a run on the chart, songs disappeared for good. Later, most songs would still be dropped after 10 to 15 weeks, and only after a year or more might appear as a "golden"...

Today, stations know that many songs decrease in repeatability, but don't need to be dropped entirely. THus the creation of recurrent categories for those songs requiring slower rotations... generally songs 4 to 24 months old.
 
Shredder said:
WNTIRadio said:
now if only they would play songs that aren't about romance and break ups..something everyone in radio is guilty of.


So your suggestion is to eliminate 90% of rock n roll.

nah...just the boring stuff....i tune out most of today's music because, at least to me, it all sounds the same. And the stuff that DOES stand out, doesn't last more than a month in air play before it totally dissapears. it's like stations are playing white noise music for offices and dentist waiting rooms.

Where are the fun songs like disco inferno, Bertha Butt Boogie...Mony Mony(sp), and one of my all time favorites, Land of a Thousand Dances? how many songs can you write about romance? :)

I would have to doubt that they will play oldies music and mix that in with Ke$ha and music of today. You may be barking up the wrong flag pole there. Personally I like the mix of the newer music they play. No rap and not too hard driving. And I like both the traffic and weather reports. Both seem pretty accurate and timely.

BTW - question for anyone who might know, I haven't heard them talking about the Scott and Todd Dish Nation TV show lately. Is that still on TV?
 
The songs you're talking about are also the disposable ones from the 60's and 70's.

Does anyone need to still hear "Yummy, Yummy, Yummy", the 1910 Fruitgum Company, "The Streak", "Convoy" or any of the other throw away songs from that era?

Not all of it was the Beatles, Stones, Joplin and Zeppelin. Same as today. There are keepers and there are throw aways. I used to program an oldies station, there was just as much crap then as there is now, we just forget about it because it isn't played.
 
As well, WNTI, the music mix apparently is working amid the desired audience. Moreover, the WPLJ ratings have to be reason to celebrate because WPLJ was under scrutiny as vulnerable when WNSH-FM unveiled their format -- a largely female one and thus somewhat competitive.

I agree with Shredder, though, about the sameness of modern pop. The sonics, the EQ, the processing and even the melodies fail to impress me in the least, irrespective of format. And there are others who share the same lament about today's youth being able to whistle or sing too many songs from the era, now or in 2113.

But none of those grumbles matter, because I'm nowhere in the target audience range.

WPLJ and Cumulus -- the ones most directly affected -- have to be satisfied with that 2.9, irrespective of how that gumdrop fell in their mouths.
 
Shredder said:
so it's not my imagination that songs are played out for a year or two and then vanish totally from the radar never to be thought of again... So, if a song lasts more than a year or so, it would probably be considered a 'new' classic with staying power?

Not quite that simple.

Songs on any form of contemporary station are being evaluated constantly. If at any point, the song turns negative... after 3 or 4 weeks or after 3 or 4 months or after 3 or 4 years... they get yanked.
 
I think CHR is the best it has been in a long time, and by extension, HotAC or whatever they're calling WPLJ this week.

You have Fun, the Lumineers, Of Monsters and Men, Bruno Mars, Muse, Emeli Sande, Maroon 5, Mumford and Sons etc. Speaking of Mumford, if two years ago I told you that a record that features bajo and harmonies would be at the top of the charts and win Grammies, you would have thrown me out of the room.
 
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