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WPLM Re-Imaging?

S

SheaTheDJ

Is WPLM tweaking their imaging? They’re now promoting “9-In-A-Row Lite Favorites” now and I’ve heard them referred to as “Lite 99.1” a few times. Their jingles still say “Easy 99.1” though.
 
Didn't see this post, SheaTheDJ. Would've posted my thoughts here.

Lite Favorites appears to be what they play. Not as adventurous as Bob Bittner's two radio stations,
but still a good alternative if you want to hear a pop hit that Oldies 103 or WROR might not play.
 
SheaTheDJ said:
Is WPLM tweaking their imaging? They’re now promoting “9-In-A-Row Lite Favorites” now and I’ve heard them referred to as “Lite 99.1” a few times. Their jingles still say “Easy 99.1” though.
Click to expand...

I just managed to listen to WPLM for 30 minutes, and heard plenty of mentions of "light classics" and the "at least nine-in-a-row lite classics", but didn't hear any mentions of "Lite 99.1".

Re-branding as Lite 99.1 isn't a really great idea... given that WWLI 105.1 and Easy share much of the same coverage area.
 
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