> > As Of 11:30 am Wplo is still silent.. I wonder whats up?
> > We can only hope that this could mean a format change.
> > Could Viva really have done that much damage to thier
> > chances? Guess we will have to wait and see..
> >
>
> It's true that WLKQ-FM (even before Viva) knocked WPLO out
> of the ratings.
>
> But I believe Mrs. Prieto, a Hispanic person, still owns the
> station; at least I haven't heard anything differently.
>
> After she and her husband went through a nasty divorce a few
> years ago, she got WPLO and he got WFTD (1060). But they
> apparently became friendly again last year, and the husband
> started selling advertising on both stations.
>
> For small retail advertisers in Doraville and Gwinnett, I
> wouldn't think you'd need ratings to sell that station. But
> there are so many Hispanic AM's. Who knows?
>
Maybe 610 should (or could) be bought by Chase Broadcasting, the same company that owns WNNG in Warner Robins, or WMGR in Bainbridge, both AM stations that super-serve their respective communitites with local news, sports, and the "Unforgettable Favorites" from the ABC Radio Networks. But, like many of these situations, that's just speculation at this point. Maybe a storm knocked WPLO off the air. After all, the first two days of this new year have brought nasty weather all over the state. <P ID="edit"><FONT class="small">Edited by radionut987 on 01/04/06 02:21 AM.</FONT></P>