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WPOP is now News Radio 1410

Hard to see much ratings improvement with this motley lineup. Penn is the only "local" talent in it, and he is local to New Haven, not Hartford. Angry Boston conservative Howie Carr may also be too parochial to have an impact in central Connecticut. Rush would obviously bring an audience with him were he to land here, but there'd still be the same demographic problems with conservative talk (and news radio, for that matter, although there's nothing on the website that indicates that this "news/talk" station will have an in-house news-gathering staff, a la WTIC, just top-of-the-hour network summaries) to deal with. Advertisers don't care if you're reaching 1,000 75-year-olds or 100,000 75-year-olds; they don't want to spend a penny to reach ANY 75-year-olds.

Yard Goats games will attract the same few listeners that the New Britain Rock Cats games now do. It's minor league baseball. Not many people actually follow the daily doings of the team and obsess over wins and losses; it's more of a nice family night out.
 
Last edited:
They may have thought about nickname News Talk;
press release from Yard Goats used that. Maybe
using "newsradio" rather than talk trying to
softpedal image of talk radio?If they have
local news at all it could be 1 min updates as
they do at WKOX Boston...a station recently
converted to talk so they could clear Beck,
Rush,Hannity etc.Ratings will be bad but
they can tell national advertisers their spots
will be on in Hartford.

No idea what happens when Rush contract
ends next yr...sure to be a lowball offer if at all.

Howie may have rants and passion at times
but at least those agreeing with him listen
for his sense of humor.It gives listeners a
chance to "vent" but mostly laugh at
politicians and other public figures.
 
raccoonradio said:
Ratings will be bad but
they can tell national advertisers their spots
will be on in Hartford.
Click to expand...

I read statements on this board all the time and I just shake my head. Don't the national advertisers know the difference between clearing your ad in a given market and clearing your ad in a given market on a station that a significant number of people will listen to, preferably people who are likely to fall for a sales pitch (read: The Young and The Gullible)? How much do they pay for exposure on those marginal signals with unsellable demographics? Wouldn't it be more likely that a national advertiser will buy time on WWYZ and/or WKSS and iHeart will throw in WPOP for peanuts?

The same question applies to syndication. Syndicators always brag about how many markets such and such a talk show is cleared in and use that to attract advertisers. But when you look at the actual stations those shows are cleared on, you see that they're like WkOX or (now) WPOP -- or worse -- in terms of actual listeners in demographics that anyone but term insurance shysters wants to reach. I just don't get it. Are advertising people as stupid as they are cynical?
 
Hartford is,or was,insurance city,fittingly enough.

Yes,seems to be the case. btw iHeart uses "newsradio"
branding on some of their other talkers like WHJJ Providence.
 
Doubt they will get one.
Some people listen online.
Howie Carr was saying when he went to
Deerfield Academy in MA he could pick
them up (top 40) at night but not
day.Two patterns.
 
raccoonradio said:
Hartford is,or was,insurance city,fittingly enough.

Yes,seems to be the case. btw iHeart uses "newsradio"
branding on some of their other talkers like WHJJ Providence.
Click to expand...

iHeart has been rebranding quite a few of their talkers to Newsradio. WTAG in Worcester was rebranded to Worcester's News, Weather, and Traffic station about 18 months ago. Of course, they still have their "local" news fed from their news hub in New York (IIRC, Rochester). :(
 
raccoonradio said:
Doubt they will get one.
Some people listen online.
Howie Carr was saying when he went to
Deerfield Academy in MA he could pick
them up (top 40) at night but not
day.Two patterns.
Click to expand...

When I lived on the North Shore (suburban Boston) as at teen, I could get WPOP at night, too. That surprises me now. You'd think they'd have to protect the 1410 in Brockton.
 
I do live on the North Shore of Boston and occasionally have gotten WPOP--at times I tuned in to hear how the Yankees game, as they used to be an affiliate, was going (Red Sox fan but checking..) Here is the night reach map for WZBR 1410 Brockton: http://radio-locator.com/cgi-bin/pat?call=WZBR&service=AM&status=L&hours=N

Maybe explains why Brockton's 1410 didn't quite reach the North Shore at night--but did WPOP have to protect Brockton?

WPOP night pattern: http://radio-locator.com/cgi-bin/pat?call=WPOP&service=AM&status=L&hours=N

One time I was visiting the Hartford area; the Yankees game was due to start but it got rained out and Sterling was heard mentioning that. WPOP was supposed to go to
their own programming--via ESPN, which they were then affiliated with (sister station WUCS has it now of course). Someone was sleeping or not there somehow (ran out
to get a sandwich?) so instead of it going to ESPN, they stayed with a simulcast of what was then the NYY flagship, WCBS, gone back to news coverage. A few minutes (5? 10?)
later someone noticed and it abruptly shifted to ESPN.
 
>When I lived on the North Shore (suburban Boston) as at teen, I could get WPOP at night, too. That surprises me now. You'd think they'd have to protect the 1410 in Brockton.

WPOP went on the air in 1935, and the Brockton station didn't go on the air until 1961. Therfore the Brockton area 1410 has to protect WPOP.

WPOP history at HartfordRadioHistory.com
http://www.hartfordradiohistory.com/WPOP__WNBC_.html

Broadcasting 8/28/1961 - WOKW, 1410 Brockton, goes on the air
http://www.americanradiohistory.com/hd2/Archive-BC-IDX/61-OCR/1961-08-28-BC-OCR-Page-0067.pdf
 
Weekend programming on WPOP

Weekend Programming on WPOP

Glenn Beck Saturdays 6AM and 6PM

At Home with Gary Sullivan Saturdays and Sundays at 9AM

The Jesus Christ Show Sundays at Noon and 9PM

Handel on The Law Sundays at 6PM

Leo Leporte Saturdays and Sundays at 3PM

Note: The program schedule on WPOP's website shows no programming listed for Saturdays Noon-3PM and 9PM-Midnite

http://newsradio1410.iheart.com/onair/saturday/
http://newsradio1410.iheart.com/onair/sunday/
 
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