Z Ministries used the day after Christmas to launch a new year round Christmas brand.
The operators of Christian AC “Z88.3” WPOZ Orlando have debuted “ZChristmas” as the network’s eighth brand. Promoting mix of Christian and secular artists, the online brand will play only Christmas music year round.
Z Ministries operates four over the air brands and four streaming only brands of varying Christian music genres.
WPOZ Launches Year Round Christmas Stream - RadioInsight
radioinsight.com
I'm not so sure about this one in the long term.