WPOZ number one once again

[austingrace]

Well guys, WPOZ is number one for the fourth or fifth time. I can't remember. That must be pretty hard to pull off. It's pretty amazing if you ask me. Plus they have honestly the best audio in this market as I have said on another thread. Please keep it up guys. God bless you all. Does WPOZ run a 100 KW signal now? I can't remember if that upgrade was able to go through or not. I can tell you that WPOZ does come in Palm Bay a lot better now. I was not listening to the 97.9 out of melbourne. this was in fact the 88.3 signal I was listening to. Where is 88.3's transmitter? Is it really in union park like the COL suggests? I go over to the UCF area and 88.3's signal really booms over there. Even better than here in Altamonte. A bit OT but while we're on the subject of transmitters where exactly is the 95.9 transmitter located? The radio locator maps are of no use to me because they do not work with my screen reader. I can tell you that 95.9 comes in very good here in Altamonte for the most part. The UCF area is another story. Thanks a lot all. Thanks for dealing with this blind radio nerd. I love this site.

 

[JH_Radio]

WPOZ is the christian sation I put on most. Here in The Villages FL I have choices.
88.1 WHIK (Ocala, FL) "The Joy-FM" Prefer JR in the afternoon, more personality in the afternoon
89.5 WKSZ Cedar Creek, FL) ""Your Christian Alturnative: 89-5 Daystar" musicly different, but very little in the way of any airstaff, and usually broadcast the left channel audio on both channels making it mono
99.3 WXRA "Your Posative Alturnative: Air1" leans more Christian alt, I like it for something different. Owned by Educational Media Foundation it misses the local flavor of personality that is local to the comunity.
WPOZ has a clean stereo signal (though it doesn't stand out to me), it is clean audio which is nice.
WHIK has what to me sounds like audio that has more of a gain and limited sound.
WKSZ has a weird sorta EQ sound an and is in mono for the most part.
WXRA has clean audio too.
WPOZ is the station to go to for the Orlando markit if you are interested in a more music approach to Christian CHR. There is personalety there, but its more about the music. Its good to know that it is always live and local though.
WHIK is also about the music, but I've found there is more personality in that station. I think it may scue younger too.
WKSG needs help. I dunno ware the personality is in that station or what kinda budgit they have. Is this station well known ? Automated a lot of the time.
WXRA leans more Christian alt as I've said before and has personality but it is not at all local to the comunity.
In summery, WPOZ has jingles that I like (though maybe its time for an update on those?), is always live and local ah and is good music intensive format if you're into that sorta thing.
WHIK is the station to go to if you are younger and prefer a more personality driven approach.
WKSG is good if you wanna hear Christian music you dont hear anyware else.
WXRA is a good harder rockin (though plays a lot of pop too) station with personality delivered via satelite.
Take your pick?
wow I had fun writing this.
John

 

[Tx]

OK. I looked-- Deano and the gang over at WPOZ has been #1, 6+, ten out of the last fifteen Orlando PPM survey periods and their cume continuous to grow. That's an amazing feet for a religious non-commercial radio station. In fact, I don't know of either a religious OR a non-commercial station that has EVER had that kind of success anywhere.

I'm simply amazed and I'm your biggest fan. Major kudos Deano!

 

[JH_Radio]

Its a cool thing indeed. KLove network i know has been gaining ground elseware too, especially with the higher powered FM's though a at a slower paste. God is good.

 

[rbrucecarter5]

OK. I looked-- Deano and the gang over at WPOZ has been #1, 6+, ten out of the last fifteen Orlando PPM survey periods and their cume continuous to grow. That's an amazing feet for a religious non-commercial radio station. In fact, I don't know of either a religious OR a non-commercial station that has EVER had that kind of success anywhere.

I'm simply amazed and I'm your biggest fan. Major kudos Deano!

Deano - you guys rock! I still stream now that I am in Texas. Of course that is the HD-2 and HD-3 streams. What a rich experience for the young people of Orlando and young at heart everywhere! When I visit Orlando I still have to stream because no rental cars have HD radio.

 

[DJ Mo]

Good news, rbrucecarter5.
The HD2 stream is currently Hot 95.9, so you CAN hear that in your rental car.
You can see their billboards all over town, too.

 

[JH_Radio]

Rental cars come with HD?

 

[only1moore]

Rental cars come with HD?

Must be the ones currently built by Ford, since they're the only automaker that makes HD radio a standard in several of their vehicles.

 

[xmusicmatt]

Speaking of WPOZ -- They are now running their HD-3 "The Rock HD" on their W239BU 106.3 FM Translator that was previously airing Z88.3's main programming.

 

[austingrace]

Yes. I wished it was a little closer to orlando. I believe it's in zelwood.

 

[amfmxm]

So the question is: How many times do Cox, Clear Channel and CBS have to be beaten over the head by POZ before the brain-trust at one of them finally says "Hey, maybe we ought to take one of our sorry-assed tail-ender Class C sticks and beat the living tar out of these guys and take all the money?"

I'll put $10 on CC's ghost of a rocker, WJRR--now with less than half of POZ's overall share and cume, squeezed in-between Hispanic CHR and Public Radio...

 

[austingrace]

lol about wjrr. I'd like to see the rock and hot 95.9 on a much powerful signal. I think that would be pretty cool. You would be surprised at how many people may end up listening. I think people would enjoy the positivity of the music and see it as a fresh change. Just my thoughts.

 

[Tx]

So the question is: How many times do Cox, Clear Channel and CBS have to be beaten over the head by POZ before the brain-trust at one of them finally says "Hey, maybe we ought to take one of our sorry-assed tail-ender Class C sticks and beat the living tar out of these guys and take all the money?"

I'll put $10 on CC's ghost of a rocker, WJRR--now with less than half of POZ's overall share and cume, squeezed in-between Hispanic CHR and Public Radio...

Both Clear Channel and Cox have tried Contemporary Christian in other markets that ended in miserable failures. You have to hire people who live, understand and communicate to that life group and not just image the music or be on a big stick.

Well, there I said it-- One has to hire people. Like, that's going to happen.

I have been studying WPOZ and looked at research on WPOZ. There is great satisfaction with the station evident in the huge number of P1's, therefore hard to get any foothold that could be successful. With all things being equal on spiritual and musical components, this great satisfaction comes from being live and local 24-7 with strong personalities and an upstart would have to have even better personalities in every daypart to unseat them.

I submit to you: It's great and compelling people, people, that make the personal people meter pop.

I have come to believe that if ANY genre with research and live, local and compelling talent will find ratings. WPOZ's continuing success with Christian is proving that fact.

 

[JH_Radio]

Both Clear Channel and Cox have tried Contemporary Christian in other markets that ended in miserable failures.

Like which stations? How long were they on? Were they live and local like WPOZ is? Were there any other Christian CHR's to compete with? Did they fail due to lack of rateings (so they switched it?) Was it the lack of advertisers or w were they simply not given enough time? Were there any promotions that could have helped them out? There are two camersial stations out there that I know of. WAWZ and WFSH.

 

[rbrucecarter5]

Both Clear Channel and Cox have tried Contemporary Christian in other markets that ended in miserable failures. You have to hire people who live, understand and communicate to that life group and not just image the music or be on a big stick.

But KLTY in Dallas is a commercial station with great success.

I think the problem most secular companies run into is not understanding the Christian audience. I heard that CC CCM station when I was traveling. It was immediately apparent that it was Christian music being played by a secular company when I started hearing ads for things like the lottery - the Christian audience is going to pick up on things like that immediately and know the music may be Christian, but the ownership sure isn't if they allow stuff like that on the air. If a secular company wants to program to Christians, it needs to understand the audience and not have offensive personalities, commercials, and other non-Christian elements. It almost means they have to selectively hire Christians to run the place, which would get sticky in a hurry with affirmative action laws.

 

[carolinaradio]

Clear Channel attempted Christian CHR in Greenville, SC. They didn't have any live talents that I know of, but all were voicetracked from inside the building or the nearby market of Asheville, NC. They had local involvement for a while. Disasterous numbers and they eventually gave up and put it on a satellite-fed format from Salem; that frequency is now where they air college sports to make extra $$$. They were really behind it at first.

 

[rbrucecarter5]

Yes. I wished it was a little closer to orlando. I believe it's in zelwood.

Treat it like any other DX target. I had excellent reception of a ten watt translator 60 miles away - all it took was a 10 element yagi on a 20 foot pole.

 

[Tx]

Both Clear Channel and Cox have tried Contemporary Christian in other markets that ended in miserable failures.

Like which stations? How long were they on? Were they live and local like WPOZ is? Were there any other Christian CHR's to compete with? Did they fail due to lack of rateings (so they switched it?) Was it the lack of advertisers or w were they simply not given enough time? Were there any promotions that could have helped them out? There are two camersial stations out there that I know of. WAWZ and WFSH.

The Waterloos I was thinking of, were Austin for Clear Channel and Tulsa for Cox. As the story was related to me, both efforts were not live but voice tracked by existing in-house talent who did not understand or care about the life group.

Cox had a better time of it, but could not overcome the heritage Christian music station in Tulsa even on a far superior signal. The existing station on the inferior Class A platform was also a commercial property but had been live and local for years. They took a hit, but Cox couldn't kill it and eventually abandoning the format.

 

[Tx]

... It almost means they have to selectively hire Christians to run the place, which would get sticky in a hurry with affirmative action laws.

Actually, Bruce, the EEO laws you are thinking of were overturned in the late 1990's in the landmark St. Louis Lutheran Synod vs. the FCC over that very issue. The courts struck down the FCC's EEO initiatives not once, but twice. For years we didn't have any EEO rules on the books at all to the collective sigh of every broadcaster in the country.

When the FCC finally came up with a rules in 2002 that would pass the court's muster, all quotas and that related reporting were gone. What was left was diversification in recruiting only, i.e., the inclusion of ads for job openings in minority newspapers and websites, plus religious broadcasters could add sectarian language to their ads as a job requirement. The only reporting today is the number of applicants from each source of recruitment and the quarterly posting of that data in the public File and station website.

Therefore, if a broadcaster wishes to hire only gay, wheelchair-bound midgets that are hard-shell baptist and speak in a lisp, that is pretty much their prerogative once the recruitment is done.

;D

 

[jefflaurence]

In Atlanta we have 104.7 the Fish. Very well produced Christian Hit Music station with the live influence being their strong suit. Additionally, like Deano's it is technically excellent, and it is a commercial operation. The point about the life-group target is really important. There is a subliminal energy that real people who share the same positive mindset convey to listeners. No, ya can't play Point of Grace marathons and run spots for casinos or liquor stores. There is money to be made in Christian programming..a LOT of it...but it is a selective group of listeners and if a client wants to reach them, it will cost them more to be on a station that is selective about their clients..