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WPRO-AM #1 12+ for the first time in 20 years.

Glad to see it! Congrats to Barbra Hayes and Paul Giammarco.
Matt Allen Wpro's Shining new star and the rest!!
Hats Off AMAZING!!!!
 
Once people in mgt get a chance to get down to view diaries, I have a feeling diary placement is going to have a lot to do with the swing....Congrats to them; but let's see this for 2-3 books as I have a feeling it is a quirk in placement for this book.
 
Also 12+ anyway & there are some odd numbers here. I expected WCTK, HJY, & Coast to rebound, as they always do. I'm surprised at the dips for Lite & PRO-FM & B101's decline seems to be steadier than I would have expected. It's also surprising that neither All Access nor Arbitron's site has posted the numbers.
 
Everybody will just extrap away and find a demo they can claim victory in but now there are fewer ad dollars to go around
 
Runrigger said:
It's also surprising that neither All Access nor Arbitron's site has posted the numbers.
Click to expand...

I saw the numbers on the R&R website...

Meanwhile, True Oldies 790 fails to show up in 12+...
 
This is NO fluke book. This is 99.7 fm. and great talk radio.
 
It does make perfect sense that your ratings will go up when you are on two frequencies instead of one. Especially seeing the fact that they added an FM which in most cases is more popular.
 
My information is Paul Giamarco WPRO's P.D. fought for 99.7. He got it and that brings in South Kingstown, Narragansett, Wakefield etc.. 630 am didn't reach. Don't forget,those areas are well off and mostly White. Illegals are a main topic. Add it all up , WPRO is number one. Never thought I'd see it so quick!
 
Funny thing about Coast back to where they were in 2007 give or take is that it happened when the staff was mainly different than they are now. They always rebound then take a dive and the dive will occur during the new PD's reign. It almost looks like with PRO-FM and LITE declining they're more vulnerable and Coast could take a bite out of both stations but I doubt that will happen.

I don't put stock in numbers that show sharp increases or declines because stations end up back where they were. The one I'm looking at when it comes to a steady decline is B101 which I bet shares a lot of listeners with Cat Country.

I do think WPRO-AM's increase is legit due to being on both AM and FM. HJJ has no hopes and I doubt they will sink the money into going live and local with talk as it would be too risky to spend the bucks.
 
Problem is that the FM numbers aren't there yet as it happened mid book and would reflect WEAN-FM for the simulcast. If you look back 4 books, there are big dips for a number of stations that aren't reflected in the next 2-3 books. This happens all of the time. While I know the #'s would increase, this just doesn't make sense for a sustained period. Forget extrapolation, let's let the numbers do what they do and wait to see what the next 2 trends show as I have a feeling that there was a large diary shift in the 3rd trend.
 
And the other shoe?

wknd92 said:
the FM numbers aren't there yet as it happened mid book
Click to expand...

And, in-any-event, most-meaningful trends are observed LIKE-book-to-LIKE-book (i.e., Spring-to-Spring, vs. Winter-to-Spring).
Especially as regards the AM signal, nighttime footprint-of-which varies season-to-season.

If you've seen the numbers, how did WPRO-FM do, on-the-high-end demographically?
Any curious growth among older listeners?
Now that WPRO-AM is simulcast on FM, people are hearing -- and diarykeepers might be erroneously reporting -- "WPRO FM."

And does this turn-of-events accelerate the timetable for flipping 93.3 to 920 simulcast?
(Or moving 920 programming to 93.3 outright?)
 
Re: And the other shoe?

Holland Cooke said:
wknd92 said:
the FM numbers aren't there yet as it happened mid book
Click to expand...

And, in-any-event, most-meaningful trends are observed LIKE-book-to-LIKE-book (i.e., Spring-to-Spring, vs. Winter-to-Spring).
Especially as regards the AM signal, nighttime footprint-of-which varies season-to-season.

If you've seen the numbers, how did WPRO-FM do, on-the-high-end demographically?
Any curious growth among older listeners?
Now that WPRO-AM is simulcast on FM, people are hearing -- and diarykeepers might be erroneously reporting -- "WPRO FM."

And does this turn-of-events accelerate the timetable for flipping 93.3 to 920 simulcast?
(Or moving 920 programming to 93.3 outright?)
Click to expand...
I don't know what it does for the simulcast or outright transfer of programming, but it definatly sends CC scrambling to figure out what the hell to do, this is a huge jump for PRO-AM, a 1jump of 1.3 between books in the overalls, while HJJ barely tread water. They've got to do something and fast. If they don't you can kiss any competition to 630 good bye.
 
Now THIS is "less is more!"

WHO SAYS you can't cut-your-way-to-success?
By killing-off The Score, WPRO scored!

someplacesomewhere said:
HJJ barely tread water. They've got to do something and fast.
Click to expand...

It'll either happen real fast, or it'll take forever, no in-between.
Why: Clear Channel's sale is on-the-one-yard-line.
That'll either bode for utter paralysis...or quick cost-cutting.

Stay tuned...
And HAVE A GOOD WEEKEND!

Ahoy from the sailing vessel Undaunted, on The Great Salt Pond, Block Island
HC
www.HollandCooke.com
 
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