Not being able to speak on the history of WPTF or WQDR, this I can say....Talk radio is an ever evolving medium like no other. What was successful as little as ten or even five years ago would fall flat and loose more money than a teenager with a new credit card if we were to stick with it, or go back to it, whatever "it" may be. Some of that is due to a more transient society today....ie here today, Orlando, DC, or Dallas by September. Coming from one "heritage" station in the West, to another, to me, being a "heritage" station means being on the air continuously for a number of generations, and 84 years certainly qualifies as several generations, and name recognition. When I took my first job selling the "heritage" station that I cam from, a friend who had sold for an "also ran" which is no longer in existence by the way, told me to be prepared to be bounced out of a lot of businesses. I have to say, in over nine years of selling that station I was shown the door only a hand full of times. Name recognition, folks, name recognition. Just representing who I did commanded a certain amount of respect. So, IMHO, WPTF still qualifies as a "heritage" station, no, it's not the same, but neither are we! And btw, it's till in the top five in the metro.