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WPTR Improving But How Far Can It Go?

C

ChuckRoast

The ratings are up and the variety of oldies gets better every time I tune in Legends 96.7(although I wish they played more 50's rock and roll). They hired a live local host for afternoon drive(unusual she's doesn't do mornings). The ads are building up but not cramping the music flow so far.
It's too bad this station is mostly programmed from the Rochester Legends 102.7. I wish it had a local owner or a full time local staff. There's so much potential here. I've talked to so many Oldies fans who are sick of WTRY's redundant playlist. We'll see what happens.
 
Well, WTRY will most likely go all-Xmas sometime in November this year... will WPTR be playing oldies instead, perhaps? That might hurt WTRY if they go all-Xmas too early...

(Maybe WYJB or WRVE should consider all-Xmas instead of WTRY, both are 50kW signals that have formats compatible with an Xmas format in November/December ;))
 
It is too bad that WPTR didn't flip this past November 1, when WTRY paniced and flipped to all Xmas early because of the former WBZZ making the flip to all Xmas the same day. It would have been real entertaining to watch WTRY react to that. I have my doubts that WTRY will maintain their all Xmas tradition now with PTR in the format....Interesting too...Oldies now has about a 7 share in the market...between PTR and TRY...
 
As much as I like soft AC/oldies, I'd think ABC should chip away from PYX with 100.9 (they're already chipping away at WGNA with 104.9) rather than putting Magic back on FM. Magic would also steal listeners/ratings away from B95, and it's probably not a good idea to put Magic back on FM unless they tweak either it or B95's format to reduce overlap.

If not Classic Rock on 100.9, maybe Urban AC? WKBE simulcast? Move Cat or Jamz to that signal (putting a new format on 96.3/104.9)?
 
Getting back to WPTR, if things stay basically the same there with no weather, traffic or anything else but jukebox and jingles what's the consensus on it's growth potential? Is the local element that important?
 
ChuckRoast said:
Getting back to WPTR, if things stay basically the same there with no weather, traffic or anything else but jukebox and jingles what's the consensus on it's growth potential? Is the local element that important?
Click to expand...

The WPTR situation is interesting. They have a much wider playlist than WTRY... much less clutter
and a superior signal too...I think that they will continue to grow for a while yet. What is weird here is that both WPTR and WTRY were up in this most recent trend.
 
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