Well, money. Who is gonna cough up the amount of money it would take to sustain a format like that on AM?
Spanish 1680 was off the air late yesterday which allowed WPTX 1690 to boom in, not a bad standards format. Why doesn't one of the vacant 1610 plus frequencies in this area put a format like that OTA, instead of what they are doing now which is nothing...
Not much, you can run it on a shoestring budget with either automated standards or classic 50's 60's early 70's oldies or country. 10kw day would cover a nice chunk Philly, Wilm, Trenton and shore points, over 20 million. Looks like WPTX grabs two big cities plus populated shore areas with older demos so they are surviving. Its nice to see an owner putting music on the high end instead of public service, foreign, spoken word or emergency formats. If my memory serves me correctly wasn't WPEN pulling over a 4.5 when they went away, not too shabby for a so called dying AM music station. Skin radio WHAT was doing well with that poor signal before WRFF blew them away.
Revenue. Revenue. Revenue.
WPEN was getting the nursing home to dead audience.
And that was in the pre-PPM era. Now, that kind of narrow cume, high TSL stations are dead. The best example was Smooth Jazz.
Revenue. Revenue. Revenue.
WPEN was getting the nursing home to dead audience.
why doesn't one pop up here. SMMFH makes no sense.
The station owners and listeners of these so called dead formats would beg to differ. My on line favorites, WPON, WKCE, KFXM, KVPI-A and KJAA to name just a few of hundreds scattered throughout the country, why doesn't one pop up here. SMMFH makes no sense.
You named one hobby station and a bunch of enormously low billing other stations. Several look so distressed that any programming you hear, if local, is an accident.