I took it as sarcastic given your comment that the credentials were unimportant except to "insiders" and don't translate to value for advertisers, listeners and management.
My comment was that credentials are relatively unimportant to listeners. I never said that advertisers and management personnel weren't impressed by them. Anyone who understands the audience realizes that no entertainer can simply rest on his laurels. Whether it's a DJ, a stand-up comic, a movie star, a recording artist, or any other type of performer, audiences decide whether or not to pay attention to their new performances based on how entertaining they are now. If that were not so, then MC Hammer would still be a star.
Moreover, it seemed odd to me to force this person's credentials into a technical thread about a CP on a low-frequency AM whose ranges has now been significantly improved.
Excuse me for misunderstanding. I didn't realize this thread was intended to be a discussion of what brand of transmitter WPYT was going to start using. Given the brevity of the launch post, I had thought the thread might develop along the lines of how the increase in power and consequent increase in coverage area might translate to changes in WPYT's programming. And, as the usual participants in here all seem to enjoy repeating (and repeating and repeating) their mantras about how all it will take to capitalize on the increased coverage area is better imaging and jingles, I repeated by own mantra about how it doesn't much matter what you put over the air if you don't also do something to let potential listeners know why they should tune their radios to your station.
Perhaps my reference clear and unambiguous for some people to grasp. The thing is, all of the AM stations except for a handful seem to go out of their way to make sure no one knows what they are broadcasting. Then, the usual participants lament about how AM stations can't draw listeners because younger listeners don't know how to change their radios to the AM band. I did confuse 620 and 660 with each other, as both of those stations share that same characteristic. The owners of both stations act as if it would be a catastrophe if potential listeners were to actually find out that they might enjoy tuning into those stations.
It was intended as a sarcastic cheap shot at Clarke,
No, it was intended as a sarcastic cheap shot at the usual participants who get into high dudgeon when anyone points out that the emperor is stark naked. There's nothing wrong with running a radio station as a hobby, or with hiring someone who used to be well known to recreate a now out-of-fashion radio format. What I take sarcastic shots at are those who claim that AM radio can't be successful for one hogwash reason or another instead of accepting the truth that almost anything can be sold to the public if one makes the effort to sell it using methods that work.
I do not disrespect Clarke for recreating nostalgic radio for a handful of people who enjoy that sort if thing. I see it as little different from the entertainers who have turned Branson, Missouri into a Mecca for senior citizens who long for old-fashioned live entertainment. It is good that old codgers can tune in 620 to hear radio as it used to be, and it's also good that those same codgers can take a bus to Branson to see the Osmonds perform their old act from the 1970's.
His act is beyond stale
This from the person who believes that younger listeners don't know how to change the band on their radios to AM.