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WQBU 92.7 How about some jocks?

R

RadioFixerCLE

Next January it's going to be a year since WQBU came on the air with Mexican regional music.

Since then we've only had two live deejays on the air. Piolin (network fare from Los Angeles) and Gabriel Pino, who runs the show between 1 and 5 p.m.

What about some other live jocks for drivetimes, evenings, weekends and overnights? All you get is this computer voice telling you what record was just played.

Boring. I always grew up listening to norteña formats with 100 percent live deejays interacting heavily with listener phone calls -- live on air as opposed to pretaped -- between the music. It made you feel like you were part of a club (with all the shoutouts and dedications to this guy and that guy and so and so).

Also, why couldn't Univsion put the Yankees on 105.9 FM instead of 92.7, since 105.9 has better reception in Manhattan, Bronx, Brookly, etc. all of which is Yankee country?
 
StephanieNYC said:
Next January it's going to be a year since WQBU came on the air with Mexican regional music.

Since then we've only had two live deejays on the air. Piolin (network fare from Los Angeles) and Gabriel Pino, who runs the show between 1 and 5 p.m.

What about some other live jocks for drivetimes, evenings, weekends and overnights? All you get is this computer voice telling you what record was just played.

Boring. I always grew up listening to norteña formats with 100 percent live deejays interacting heavily with listener phone calls -- live on air as opposed to pretaped -- between the music. It made you feel like you were part of a club (with all the shoutouts and dedications to this guy and that guy and so and so).

Also, why couldn't Univsion put the Yankees on 105.9 FM instead of 92.7, since 105.9 has better reception in Manhattan, Bronx, Brookly, etc. all of which is Yankee country?
Click to expand...

that is just odd
 
StephanieNYC said:
Next January it's going to be a year since WQBU came on the air with Mexican regional music.

Since then we've only had two live deejays on the air. Piolin (network fare from Los Angeles) and Gabriel Pino, who runs the show between 1 and 5 p.m.

What about some other live jocks for drivetimes, evenings, weekends and overnights? All you get is this computer voice telling you what record was just played.

Boring. I always grew up listening to norteña formats with 100 percent live deejays interacting heavily with listener phone calls -- live on air as opposed to pretaped -- between the music. It made you feel like you were part of a club (with all the shoutouts and dedications to this guy and that guy and so and so).
Click to expand...

Agreed. It boggles the mind why major corporations bother with these formats if they don't bother to put any time into them. I can put a computer in a rack in a closet too. Are we this starved for cash?
 
wgliradio said:
Agreed. It boggles the mind why major corporations bother with these formats if they don't bother to put any time into them. I can put a computer in a rack in a closet too. Are we this starved for cash?
Click to expand...

With a morning show that goes till 1 PM, and 180+ baseball games, there is really not much an afternoon or evening jock could do... this is an ultra niche format on a limitied signal, and there is not much more that can be done with it... and that is before we even consider waiitning to see how niche formats do in PPM.
 
The last time this "ultra niche" format was tried here in the city, it was programmed with live deejays 24/7.

And no, I'm not even going to consider AM 1380s half-hearted stab at it. I'm remembering AM 62 (WXLX) before SBS decided to dump all their AM stations back in 1998. :(

And I still don't understand why the ball game is broadcast on 92.7 instead of 105.9. I could understand it if it was the Mets, since Queens and Long Island are probably more Mets heavy than Manhattan & Bronx, but the Mets are on 1280.
 
DavidEduardo said:
With a morning show that goes till 1 PM, and 180+ baseball games, there is really not much an afternoon or evening jock could do... this is an ultra niche format on a limitied signal, and there is not much more that can be done with it... and that is before we even consider waiitning to see how niche formats do in PPM.
Click to expand...

Why does the morning show go to 1PM? Is that not stupid? How about something local? Hey, if it's too limited a signal (something your company knew going in), sell it to someone who will program it for what it was intended for, Market 18. What were you getting out of it, the nice little booster?
 
wgliradio said:
Why does the morning show go to 1PM? Is that not stupid?
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Yeah, it is really dumb to have a show on till 1 PM that outperforms the rest of the station by about 2 to 1 in 18-34.

How about something local?
Click to expand...

Yeah, tell the NBC affiliate to take Leno off in NY and put a local show on.

Hey, if it's too limited a signal (something your company knew going in), sell it to someone who will program it for what it was intended for, Market 18.
Click to expand...

Market 18 is 100% inside and included in market #1; it's an embedded market. And the bulk of the Mexican and Mexican American population in the MSA is under the signal, so it is doing extremely relevant programming for the community it serves.

What were you getting out of it, the nice little booster?
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No, we are getting a very limited signal that is Top 10 18-34 in the New York market... where there are over 80 signals licensed inside the metro, including the embedded market.
 
DavidEduardo said:
Yeah, it is really dumb to have a show on till 1 PM that outperforms the rest of the station by about 2 to 1 in 18-34.
Click to expand...

It is dumb when it is tagged a "morning show"

DavidEduardo said:
Yeah, tell the NBC affiliate to take Leno off in NY and put a local show on.
Click to expand...

Apples and oranges. You're stupid if you can't see that. In the same breath, I could ask WABC 7 to pull Eyewitness News at 6.

DavidEduardo said:
Market 18 is 100% inside and included in market #1; it's an embedded market. And the bulk of the Mexican and Mexican American population in the MSA is under the signal, so it is doing extremely relevant programming for the community it serves.
Click to expand...

Not if it is pulling programming from LA.

DavidEduardo said:
No, we are getting a very limited signal that is Top 10 18-34 in the New York market... where there are over 80 signals licensed inside the metro, including the embedded market.
Click to expand...

As we all know with you, there are numbers, then there are your versions of numbers. I wonder how you spin it?
 
wgliradio said:
It is dumb when it is tagged a "morning show"
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No diufferent than what some Howard Stern affiliates did due to the difference in time zone... the issue is content, not the "definition" of the show.

Apples and oranges. You're stupid if you can't see that. In the same breath, I could ask WABC 7 to pull Eyewitness News at 6.
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Again, another issue of apples to oranges. Mexican audiences have no tradition of listening to longform news on the radio; ther only all news station is a recent creation, and eminently unsuccessful, particulary among the kind of audience in Mexico that is of the same background as most immigrants. TV has been the main news source for many decades, and in Mexico the newscasts are national, not local. If anyone in the group wants fuller news in the morning and does not have TV access, they have WADO's extensive news and commentary block.

Market 18 is 100% inside and included in market #1; it's an embedded market. And the bulk of the Mexican and Mexican American population in the MSA is under the signal, so it is doing extremely relevant programming for the community it serves.

Not if it is pulling programming from LA.
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The show may come from LA, but it is not about LA. It is about entertainment and areas of interest to all US Hispanics, particularly those of Mexican heritage. And the show has extensive windowing for local elements like weater and traffic and such.

[/quote]No, we are getting a very limited signal that is Top 10 18-34 in the New York market... where there are over 80 signals licensed inside the metro, including the embedded market. [/quote]

As we all know with you, there are numbers, then there are your versions of numbers. I wonder how you spin it?
[/quote]

Arbitron, Summer 2007, persons 18-34 WQBU is #10 in the entire metro. There are no other numbers for that demo. Ask anyone with Maximiser to run the demo for you.
 
I have nothing against a morning show that ends at 1 p.m. And honestly, QBU's morning show is hot shit.

Now, why not make the REST of the station hot shit?

I've listened to long-form newscasts in Mexico on the radio. Local and national ones. It all depends on the station but most of the full-service big-time Mexican AM stations that I know have news blocks in the morning and noon.

If the all-news in Mex City is unsuccessful, why is it still on the air? Why are there as many AM stations in M.C. as there are in New York? If they're crap, why haven't the owners turned in the licences, taken their money and ran? ???
 
StephanieNYC said:
I've listened to long-form newscasts in Mexico on the radio. Local and national ones. It all depends on the station but most of the full-service big-time Mexican AM stations that I know have news blocks in the morning and noon.
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Most of those are the commentatiors like Rupiz Healy, Gutiérrez Vovó, Fernández de Cún, etc. They are targeted at A, B and C+ socioeconomic levels, and most immmigrants from México are D/E. Those morning shows even have extensive economic news, editorials, and are mostly panel discussion talk shows, not news.

790, XERC, does all news. As it is part of GRC, it rides along on the combo rates with FMs like 97.7, Universal, Joya, Sonido Z and Alfa. They bundle with Radio Red, El Fonógrafo, Radio Centro and La 69 on AM, and it makes sense to add the AMs as they give bigger numbers for GRC to sell.

If the all-news in Mex City is unsuccessful, why is it still on the air?
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Like mentioned, it is part of a forced combo rate. Buy them all, or you may not get on Sonido Z or Unversal or Joya. Together, the GRC FMs have about a 30 share. And they often had 4 of the top 5 when Arbitron measured the DF.

Why are there as many AM stations in M.C. as there are in New York?
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There are more... 31 fulltime, decent signal AMs. Most are 20 kw or more, up to 250 kw.

Some are owned by the government (1220, 1350, 710, 660, 1060) and some are ultra niched like 1590 which has traffic reports interspersed with 5" spots, and you can buy one every 4 minute, 8 minutes or 16 minutes by the week,month or year. A large number, maybe 10, give the big national owners a DF presence, even with no numbers... sort of like WQEW or WEPN.

If they're crap, why haven't the owners turned in the licences, taken their money and ran? ???
Click to expand...

They all have a purpose, whether to bulk up a package or to get a capital city presence for a national chain.
 
DavidEduardo said:
They all have a purpose, whether to bulk up a package or to get a capital city presence for a national chain.
Click to expand...

And then there are wacky independents like Radio Chapultepec (Grasshopper Hill Radio) on XEOC 56 AM. :)

I gotta go to Mex City one of these years and tune that one in. Their programming seems quite offbeat.
 
StephanieNYC said:
DavidEduardo said:
They all have a purpose, whether to bulk up a package or to get a capital city presence for a national chain.
Click to expand...

And then there are wacky independents like Radio Chapultepec (Grasshopper Hill Radio) on XEOC 56 AM. :)

I gotta go to Mex City one of these years and tune that one in. Their programming seems quite offbeat.
Click to expand...

Radio Chapultepec online is at http://www.radiochapultepec.com.mx/

You might like exploring http://www.mexicoradiotv.com/ which has information on all radio and TV in mexico by market.
 
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