WQBU, owned by Spanish language broadcaster Univision, has been carrying its national talk programming, branded Univision America. Overall ratings have sunk to .1 in the most recent PPM's. Thus this appears to be yet another local station such as Radio Disney that stays on the air with abysmal ratings so that the broadcaster can tell advertisers that its national format has an outlet in New York.
WQBU has had several other Spanish formats and had also simulcast 96.3. Apparently ratings have generally been very low regardless of what Univision put on it. But I believe the current .1 may be a new low. IIRC, they had paid over $60 million for it.
I wonder whether a sale may be possible in the near future, especially with the news that Univision itself is now for sale. As many people still have fond memories of the station being alternative WLIR, perhaps this signal could be used reasonably successfully for a modern rock format. Or perhaps Cumulus could acquire it to simulcast Nash FM, and improve its coverage of Long Island.
WQBU has had several other Spanish formats and had also simulcast 96.3. Apparently ratings have generally been very low regardless of what Univision put on it. But I believe the current .1 may be a new low. IIRC, they had paid over $60 million for it.
I wonder whether a sale may be possible in the near future, especially with the news that Univision itself is now for sale. As many people still have fond memories of the station being alternative WLIR, perhaps this signal could be used reasonably successfully for a modern rock format. Or perhaps Cumulus could acquire it to simulcast Nash FM, and improve its coverage of Long Island.
