WQCD's decision to pull the chill music from it's playlist may have been a good one given the format it aired since it's tweak. They'd lost some numbers but in my opinion I think they were lost because they were afraid to go chill all the way. They tried to appeal to the urban ac, smooth jazz and young trendy types with chill. All demographics that don't actually mix too well.
I believe that if cd101.9 had actually taken the plunge and dared to be different not half way but all the way, their chill format may have actually been a success.
Since they just couldn't quite do it, their new urban ac/smooth jazz playlist ala WNUA, Chicago may help them at least get back to a specific direction.
It'll probably show in the ratings but what a waste of a great idea for creative radio. Now time to get back to that safe commericial boring radio format!

I believe that if cd101.9 had actually taken the plunge and dared to be different not half way but all the way, their chill format may have actually been a success.
Since they just couldn't quite do it, their new urban ac/smooth jazz playlist ala WNUA, Chicago may help them at least get back to a specific direction.
It'll probably show in the ratings but what a waste of a great idea for creative radio. Now time to get back to that safe commericial boring radio format!