WQFM is once again running an ad on allaccess for the position of PD/Mornings. This has got to be the 5th time I have seen this ad in about 9 months. What is going on? Anyone apply for this position and can give some insight into what Tom Bass is looking for. He obviously hasn't found it yet.
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WQFM and this months ad for a job
- Thread starter Korky
- Start date
N
Nokmo True
Guest
If I had to guess, considering the ad continues to run, I'd say he's looking for someone with PD/mornings chops who will work for less than half of what the job should pay?
T
That_Guy
Guest
Nothing to do with pay. Everything to do with experience.
K
K-Tel
Guest
How long has this gig been open? I have a feeling this opening will be around longer than the current station. This job probably has some "issues" attached to it so that's why we're seeing it vacant for so long.
T
That_Guy
Guest
Just about a year. Good op, good chance to craft a great station... being held back by a bad consultant, and bad advice. Could be scaring away PDs.
C
carlvenorden
Guest
My guess: and this is the way most of NEPA's stations have operated for better than 17 years:
This job, probably a full time job, will be based on how many sales calls the new PD/host can make after the 10am hour. In other words, it isn't a "ft 4 hour a day-type" radio job.
I would bet that the pay will be mostly based on sales: ie: commissions.
Sales is difficult enough and requires those 40 hours a week. Meantime you may also have to write and voice those commercials......and get pretty creative at it too.
Same time, it is up at 4am to get to the station to entertain the drivetime audience.
Most FM's in the "country" don't need PD's anyway; it's all automated, or live assist, so the PD'ing is already built in. Don't confuse program directing with something already in place.
It's just a title.
You can make more money being a clerk in a grocery store than working full time in radio.
Sad, but true.
Ask me.
All these positions seem to be too much work for little pay; and the smart ones don't set themselves up for instant failure.
This job, probably a full time job, will be based on how many sales calls the new PD/host can make after the 10am hour. In other words, it isn't a "ft 4 hour a day-type" radio job.
I would bet that the pay will be mostly based on sales: ie: commissions.
Sales is difficult enough and requires those 40 hours a week. Meantime you may also have to write and voice those commercials......and get pretty creative at it too.
Same time, it is up at 4am to get to the station to entertain the drivetime audience.
Most FM's in the "country" don't need PD's anyway; it's all automated, or live assist, so the PD'ing is already built in. Don't confuse program directing with something already in place.
It's just a title.
You can make more money being a clerk in a grocery store than working full time in radio.
Sad, but true.
Ask me.
All these positions seem to be too much work for little pay; and the smart ones don't set themselves up for instant failure.
Hay...carl...where r those clerk jobs?
T
That_Guy
Guest
Carl - Way off base. Nothing to do with sales at all. It is a complete programming gig.
But here's the thing I'll never understand about people hiring a PD. If you have a consultant, and he's 100% on the music, then what am I "programming"? The reason a radio station has success is 90% the music. If a consultant is there, and the music mix is bad, and I can't have a say in fixing it, then the station will tank.... and it'll be because of a bad PD!!! Well, at least that's the one that will take the fall.
There's a chance to be a ratings and revenue winner with an AC style station. But they don't seem to want to do that.
But here's the thing I'll never understand about people hiring a PD. If you have a consultant, and he's 100% on the music, then what am I "programming"? The reason a radio station has success is 90% the music. If a consultant is there, and the music mix is bad, and I can't have a say in fixing it, then the station will tank.... and it'll be because of a bad PD!!! Well, at least that's the one that will take the fall.
There's a chance to be a ratings and revenue winner with an AC style station. But they don't seem to want to do that.
I heard Mike Neff on Magic 93 a few weeks ago in a fill-in. Not sure if this is his job or not. He was on a United Way tour (he spoke to my company on behalf of the UW...there's some term for that position), just after Oldies 92 flipped. I guess he never went back after his UW gig was up.
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