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WQIK Drops below an 8 share!

W

wannabepd

Guest
QIK is sitting below an 8 share 12+ for the first time in what seems like years and nothing! Not a peep on this board about it. I know it's just one book, but come on. Not one comment about it, even though it means almost nothing? All we have right now is August baseball and preseason football....Nascar is still turning left and the media is almost ready to pay me to watch soccer....I can't stand it.....I need to be entertained!.....The remote for my high def TV is broken....I need help!...Give us something...Pleazzzeeee
 
Well, since I work for Renda Broadcasting, I can tell you we are excited about the possible trend.

WEJZ is number two, and Gator is up, as well as Sunny 94.1.

Bob
 
Dear Lord, Wannabe! It's one book. If you're so emotionally needy and flipping out because one radio station drops below an 8 share, God the holidays must be a total trainwreck at your house. I know the board's been a bit dry lately, but Holy Cow!
Let's revisit this when an established station has 3 consecutive downward books, or a dark horse has 3 consecutive upward ones. Until then, the old adage us battle hardened vets use is best ...
"You live by the book, you die by the book."
Relax, stop worrying so much, and do good radio TODAY! Today and tomorrow are the only ones that matter.
 
LOL...seems like yesterday when the vultures of the North Florida board were circling the dying WEJZ, faster than Jim Byard could say "LLLLLLLLLLite 96.1 Timmmmme-Saverrrrrrr Trrrrrrrrraffic!"

Now it's QIK. Didn't someone call this when Gator moved in?

Seriously, good for all the winners out there.
 
Yes, it was good to see the efforts put forth at WEJZ result in a great book. But let's tell it like it really is. WEJZ is really the only game in town. And given WSOS's limited coverage being a competitor of sorts for the office/retail store crowd they have returned to where they should have been all along.

I wouldn't call myself a vulture as my past comments regarding WEJZ recognized trouble ahead - even before the numbers took a downward spiral. They needed to pick up the pace and not just go through the motions which was really taking their audience for granted. In many cases, good numbers are earned and there has to be a fire to want to win. And while I feel like I'm talking to myself on this board sometimes, I'm happy they are doing well. I have always liked the station and a lot of elements to the format.

But the other gem in the Renda cluster is WSOS. I wish the station could be a bigger player in the scheme of things. They have got it together. Cudos to the person who programs the music. It's not often that I experience wow radio moments but I just have to share this with the board. The other night as I was making my way home, I heard two personal favorites back-to-back. "One Hundred Ways" by Quincy Jones and "That's the Way of the World" by Earth, Wind and Fire." Man, it doesn't get any smoother than that. I had to circle around the block a few times as I couldn't shut the radio off. Yep, a radio junkie I am. And A.J. Davis, do keep up the great work. I really enjoy your style. Renda Broadcasting has some great players here in Jax and A.J. is tops in my book.

Gator will continue to do well as Jax will eventually be a two Country music station town. I'm really curious to see how the competing morning shows of WQIK and WGNE fare in the books ahead. It will be interesting to watch.

And so while some may think I was a Renda basher, on the contrary I wanted them to succeed. With the exception of Movin', which I believe is a mistake for this market, Renda is positioned well here and they have earned their success in this book.
 
In what alternate reality is WEJZ #2?

WOKV-AM/FM is only 0.1 behind WQIK in 12+ and is nearly a share ahead of EJZ.

I know CC is deluding themselves and misleading clients by trying to
ignore what is argueably the countries most successful AM/FM news/talk simulcast.
 
I caught that too but Bob is putting a positive spin with his employer and I can't say I blame him.

Data, no matter what, can be twisted and turned to make it what you want. In the case of EJZ being #2 overall IS something that has been reported but it's based on how stations are presented. Most reports would show the combined audience of both AM and FM and clearly WOKV beat WEJZ. But if AM and FM are shown separately, then that's not the case.
 
So does that make it right?

Better deal with reality Renda and CC, sticking your head in the sand isn't the answer.
 
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