I think 610 WIP couldn't do worse than the CBS sports feed with some type of adult music format & move the sports to 1210. I could see WIP using one of the satellite 'adult standards' services that play mostly 60's-70's pop now & even a local morning show (Mike Bowe? John Harvey?) with the old WIP music jingles. Anyone know the current Cash Call Jackpot?
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wqll
- Thread starter John1
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WIP-AM's ratings are not very good, but the bigger question is are they making money via local avails? Are the local advertisers who want that prized young male audience happy with even a small piece of that so will buy time on 610 to reach that small piece of the Philly audience of young men?
The problem a retro 610 WIP would have is NOT in attracting listeners, but getting advertisers to buy ad time for that older demo that this great format would attract. I'd be a loyal listener, but I'm 62, no one cares if I ever turn on a radio.
Remember AM-1290 [WJBR-AM] in Wilmington had good ratings with their Adult Standard format from the bird. Great music, good hosts, well produced, etc, etc, but couldn't sell it due to the age of the listeners. WJBR-FM one of Wilmington's few 50K FM stations has a great signal for 2/3'rds of Delaware, Philly, and a major part of South Jersey, had great ratings with their "beautiful music format", but couldn't sell it, so when the Reynolds family sold the station the new owners immediately changed the format to AC and continued to be the #1 or #2 station depending on the book in the Wilmington market, but NOW they're making money. Radio is a business. No company is going to stay in business long if they are losing money, unless its a hobby station for some multi-millionaire to play with who doesn't care about making ends meet. Bottom line its all about the money.
The problem a retro 610 WIP would have is NOT in attracting listeners, but getting advertisers to buy ad time for that older demo that this great format would attract. I'd be a loyal listener, but I'm 62, no one cares if I ever turn on a radio.
Remember AM-1290 [WJBR-AM] in Wilmington had good ratings with their Adult Standard format from the bird. Great music, good hosts, well produced, etc, etc, but couldn't sell it due to the age of the listeners. WJBR-FM one of Wilmington's few 50K FM stations has a great signal for 2/3'rds of Delaware, Philly, and a major part of South Jersey, had great ratings with their "beautiful music format", but couldn't sell it, so when the Reynolds family sold the station the new owners immediately changed the format to AC and continued to be the #1 or #2 station depending on the book in the Wilmington market, but NOW they're making money. Radio is a business. No company is going to stay in business long if they are losing money, unless its a hobby station for some multi-millionaire to play with who doesn't care about making ends meet. Bottom line its all about the money.
Mike, good points. 610 has a very good signal and it is being wasted with CBS sports. The audience is on 94.1 and 97.5. New York runs the CBS sports network on an HD signal of CBS-FM. I'm sure that feed and WIP have about the same audience..zero. WIP didn't even show up anywhere in the latest PPM.
It's sad a well done oldies/standards or oldies format can't be sold. There are so many people who would welcome a station like this. There are so many people over 55,but we might as well be dead. There are several AM stations running older music that are in large markets..KAAM in Dallas, WHLI on Long Island, WJAS in Pittsburgh and a few others. A good sounding station is in Carlisle,near Harrisburg,WHYL and there are countless others.
I still enjoy AM radio. Sadly, there are so few choices. You can get Rush on 10,000 stations at the same time and there is no shortage of sports stations. It would be so nice to listen to WIP again.
If CBS is making money with WIP,so be it. I wish they would put that format on an HD signal and utilize 610 with something worthwhile. Just ranting. As someone over 55, I lament the very narrow choices of listening options on AM radio.
It's sad a well done oldies/standards or oldies format can't be sold. There are so many people who would welcome a station like this. There are so many people over 55,but we might as well be dead. There are several AM stations running older music that are in large markets..KAAM in Dallas, WHLI on Long Island, WJAS in Pittsburgh and a few others. A good sounding station is in Carlisle,near Harrisburg,WHYL and there are countless others.
I still enjoy AM radio. Sadly, there are so few choices. You can get Rush on 10,000 stations at the same time and there is no shortage of sports stations. It would be so nice to listen to WIP again.
If CBS is making money with WIP,so be it. I wish they would put that format on an HD signal and utilize 610 with something worthwhile. Just ranting. As someone over 55, I lament the very narrow choices of listening options on AM radio.
flypaper said:
Simple. Because CBS would never cannibalize its own success with WOGL.
Also I'm pretty sure WQLL is just running Cumulus' Classic Hits thing, so it's not all that special to begin with.
http://www.radio-locator.com/cgi-bin/finder?call=WQLL&sr=Y&s=C
Amazing.
That's also quite a schizo pattern change. Sort of like that of WDAS 1480.
Either way, with all that wattage for a regional frequency -- is that a typo? 50,000 day 24,000 night -- they also would tend to pre-heat every crabcake in the Baltimore market.
For all that WQLL wattage, and all those towers, and what has to be two separate transmitter sites, that's a lot of money for the venture -- and an AM music one at that!
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I'd imagine that 610 would be a perfect AM fit for something of the sort in Philadelphia.
I'm over 55 too, Benale. But even we Boomers are tuning into internet radio for leisure nowadays, more and more. So if a WQLL format came into Philadelphia .... 560 or maybe 640 or 1210 .... would there be many average-listener/non-radio Boomers who would accept or support it on AM anymore ? The youngest of the Boomers are now 50-ish, and thus are considered to have marketing leprosy -- and they put FM music on the map to replace AM. That evolution to better sonics happened decades ago.
WQLL shows in the Baltimore book with a 0.1. That's about the same range as WDAS 1480. And WQLL appears to be a ton of bricks, signalwise. Doesn't look optimistic.
Amazing.
That's also quite a schizo pattern change. Sort of like that of WDAS 1480.
Either way, with all that wattage for a regional frequency -- is that a typo? 50,000 day 24,000 night -- they also would tend to pre-heat every crabcake in the Baltimore market.
For all that WQLL wattage, and all those towers, and what has to be two separate transmitter sites, that's a lot of money for the venture -- and an AM music one at that!
* * * * * * *
I'd imagine that 610 would be a perfect AM fit for something of the sort in Philadelphia.
I'm over 55 too, Benale. But even we Boomers are tuning into internet radio for leisure nowadays, more and more. So if a WQLL format came into Philadelphia .... 560 or maybe 640 or 1210 .... would there be many average-listener/non-radio Boomers who would accept or support it on AM anymore ? The youngest of the Boomers are now 50-ish, and thus are considered to have marketing leprosy -- and they put FM music on the map to replace AM. That evolution to better sonics happened decades ago.
WQLL shows in the Baltimore book with a 0.1. That's about the same range as WDAS 1480. And WQLL appears to be a ton of bricks, signalwise. Doesn't look optimistic.
Out of curiosity, I looked up WQLL on the FCC website, and pasted the transmitter coordinates into both maps.live.com and google earth. Each site has six unpainted towers, the night site has the remains of 4 old bases from self supporting towers, and the footprint where the old studio building was. On google earth, you can do a timeline, so I rewound as far back as it went, 1993, and you could see the 4 old towers and the studio building. Pretty cool stuff.
If anyone wants to mess with that, take the dashes out of the coordinates you find on the ASRN after you paste them, and you'll get right to the site.
If anyone wants to mess with that, take the dashes out of the coordinates you find on the ASRN after you paste them, and you'll get right to the site.
From Tom McNally : >> ' .... rewound as far back as it went, 1993, and you could see the 4 old towers and the studio building.' <<
Water over the dam, to be sure, and not especially relevant to PHL, but Baltimore proper used to have a station on 1360, licensed to the big city itself. Complete market coverage. That station, religious, acquired a nighttime license after a while, and that probably was directional. Some nights they'd come in over local WPPA Pottsville.
Admittedly, WPPA drops to 500 at night and sends most of that south, so 1360 is a pretty open nighttime frequency here.
But I hadn't known why I never heard the Baltimore 1360 anymore.
So 1993 is at least how far back the subject probably goes. I wonder if some of those WQLL towers used to belong to the 1360 station.
The old 1360 calls were WEBB, by the way.
Water over the dam, to be sure, and not especially relevant to PHL, but Baltimore proper used to have a station on 1360, licensed to the big city itself. Complete market coverage. That station, religious, acquired a nighttime license after a while, and that probably was directional. Some nights they'd come in over local WPPA Pottsville.
Admittedly, WPPA drops to 500 at night and sends most of that south, so 1360 is a pretty open nighttime frequency here.
But I hadn't known why I never heard the Baltimore 1360 anymore.
So 1993 is at least how far back the subject probably goes. I wonder if some of those WQLL towers used to belong to the 1360 station.
The old 1360 calls were WEBB, by the way.
Yes, 1360 was WEBB, with the 4 towers at what is now the night only site. WEBB was owned for a time by the Godfather of Soul, James Brown. Maybe it was a daytimer then? Stations often change the city of license and move the frequency to get night service and power increases. Just an interesting bit of history.
I live about 15 miles west of the WQLL day site (6 towers) and if their pattern is right, I CAN'T hear them, weakly at best! The seperate night site is all new stuff, nothing is left of anything from the old 1360. 1360 was a daytimer and went fulltime in the late 70's then moved to 1370 with the demise of WKIK Leonardtown. The day signal is a local in Salisbury Maryland, 150 miles south. By the way, the PD and afternoon jock were recently let go. Its co-owned with WCBM-680
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atrainradio
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I'm going through all the old stuff on here. I'm a new member and gotta say I LOVE THIS SITE! And this would come as a shock but I'm a teen- and love classic rock and classic hits. So I'm just as much waiting for the WQLL format to be brought onto any station in philly. Who even listens to WWDB 860? They got a nice strong cover of philly and is perfect for Classic hits. I go down to baltimore a lot (family downs there) and always listen to WQLL. It's a great station with a great playlist of songs. But at night here in haddon heights you can catch WQLL from the propagation.
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