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WQOM billboard pranked

Acc to today's Herald one of WQOM 1060's billboards, off the Mas Pike has been defaced or detourned...
(creative editing...) It says Try God. AM 1060, but the frequency was covered up with "The Other White Meat".
The station has about 37 such billboards up till late Sept. (another, unpranked, is nr Beverly train station) and
a source from the Catholic station says they were up to help create discussion etc. Now they certainly have.
 
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