• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WQTW

J

Jkf

From the nearly ten minutes I could pick up WQTW in Latrobe in the car, I noticed they dumped the short lived classic country format for ... big surprise .... automated oldies.
 
Really. What is wrong with everyone around there that believes they can solve all their format problems with another version of oldies or Pittsburgh oldies. Could anyone, sometime, take a different format and actually put some marketing behind it?
 
In a word, no. I always enjoyed the music on Music Power 104 during the workday which was a variety hits format before anyone in the radio industry knew what that was. Now, it's some sterile sounding voicetracked service. Give me the early-mid 90s Q99 WPQR in Uniontown who was still playing records from the 1980s. Nothing sounded better over the air than their copy of Prince's Purple Rain. Now, it's Keymarket's Pickle format which is on how many AM and FM stations in the region?

I guess in a way we should be thankful it is the oldies format playing on a lot of these smaller stations. If this was most any other market, those tiny little AM'ers would be running brokered ethnic formats. Look at the DC market for an example.
 
You mean there was a classic country format in the region? (Besides WKZV when its up and running and I'm within the 1000 feet its signal reaches)

Thankfully we have all our Frogs.
 
Jkf said:
From the nearly ten minutes I could pick up WQTW in Latrobe in the car, I noticed they dumped the short lived classic country format for ... big surprise .... automated oldies.
Click to expand...

So they're back to doing oldies. Not really surprised at that. I don't think they really put much effort into marketing and promoting it aggressively for it to really succeed. Not only that, John Longo is right across town, and he spares no expense when it comes to marketing WCNS.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom