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WQUS (Flint) Flips to The Ticket

U

umfan

radioinsight.com

WQUS Joins Detroit’s Ticket Network

Townsquare Media has brought the programming of Audacy's "97.1 The Ticket" WXYT-FM Detroit to another market as Classic Rock "US
radioinsight.com radioinsight.com

From Classic Hits to sports. This brings 'The Ticket' to a prominent Michigan market. 97.1 can be fairly well received in a good portion of the market, but this opens up the potential for more local advertisers to buy spots on this content.
 
The translators on 103.1, especially the Owosso one, make a mess of it. It would have been much better if Townsquare had kept WFNT 1470. It's signal covered the Central Genesee County area very well, and went West very well. It was the equivalent of close to 10 kW to the West. I tried to influence Townsquare's predecessors on some other things in the late 1990s to no avail. It doesn't help to have large out of state owners and corporate engineers. They had no interest in a translator either at the time. 1470 and 103.1 simulcast would have been a much better affiliate combination.

The 97.1 signal was one of the strongest in the area in the 1960s. Now the FM band is overcrowded. Worse than the AM band was ever overcrowded.
 
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