WRCH Getting Harder Edged?

[CTListener]

I've said this for years: Lite 100.5 consistently does well in the ratings because it is so unoffensive that it's played in doctor's offices, stores and restaurants across the state. It has been, and continues to be the modern day version of elevator music. With the way Arbitron ratings are calculated, people only need to be exposed to the programming for them to count as "listeners."
It's strictly a background format, and not at all a listener involvement format, and this has been the ratings bane of other stations with more focused formats for years.
Personally, I break out in sweats thinking I'm sitting in my dentist's chair every time I hear the Lite 100.5 jingle.

I had some fairly extensive dental work done in the '80s. To this day, every time I hear songs like Spandau Ballet's "True" and Simply Red's "Holding Back the Tears," I think of the languid, distorted versions of those songs -- on WRCH, of course -- that I heard under the influence of nitrous oxide in that dentist's chair back then!