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WRCN & WKJI sold

Yikes. Where is this guy getting his money? Wonder what's to become of them? Will he expand the Fiesta or Party networks perhaps? Carraciola definitely doesn't strike me as a rock & roll guy.
 
He had The Bone for a few years. I wouldn't mess with RCN, it does well and is the most stable of all of the JVC properties. 96.1 will be flipped.
 
BabyDJ said:
He had The Bone for a few years. I wouldn't mess with RCN, it does well and is the most stable of all of the JVC properties. 96.1 will be flipped.
Click to expand...

The Bone wasn't owned by JVC. It was owned by Jared Broadcasting (The Morrey Group sp?).

Anyway: 96.1's Coverage Area:
http://www.radio-locator.com/cgi-bin/pat?call=WKJI&service=FM&status=L&hours=U

98.5's Coverage Area:
http://www.radio-locator.com/cgi-bin/pat?call=WBON&service=FM&status=L&hours=U

105.3's Coverage Area:
http://www.radio-locator.com/cgi-bin/pat?call=WPTY&service=FM&status=L&hours=U

103.9's Coverage Area:
http://www.radio-locator.com/cgi-bin/pat?call=WRCN&service=FM&status=L&hours=U

To me it looks like they all cover the same area.
 
I know, but it was programmed by John, so there is experience there.
 
I thought Jon Daniels (now PD at WMJC) and Eric Davis were the only two programmers in the history of 98.5 The Bone. John Caracciola was just CEO at Jarad/TMO...
 
Perhaps they should put PartyFM on 98.3 to serve Nassau county and NYC. Don't change a thing about WRCN. As for 96.1, flip it to country. You know a country station is needed when the 92.5 in Connecticut gets a 3.0 share in Long Island even though the transmitter is 40 miles away. And not to mention WPUR 107.3 gets some listeners from Long Island in the summer when the tropo brings it in, usually every night.
 
Nick said:
Perhaps they should put PartyFM on 98.3 to serve Nassau county and NYC. Don't change a thing about WRCN. As for 96.1, flip it to country. You know a country station is needed when the 92.5 in Connecticut gets a 3.0 share in Long Island even though the transmitter is 40 miles away. And not to mention WPUR 107.3 gets some listeners from Long Island in the summer when the tropo brings it in, usually every night.
Click to expand...

I seriously doubt they are buying 98.3, probably just 103.9 and 96.1... if not just RCN. Country would be a great fit on 96.1, the AC field is just way too crowded and if someone wants to make a profitable station out of that I think they'd have to try a novel format.

While it would be cool for RCN to stick to its heritage Classic Rock ways, I don't see anything complementary about a La Fiesta/Party/RCN combination. The audiences are too different for advertisers to want to buy as a group, unless RCN's format were altered.
 
WRCN is doing fine, if it ain't broke, don't fix it! Perhaps they could simulcast it with their co-owned 103.7 The Shark in Atlantic City to cut costs.
A country station from Hartford is getting a 3.0 rating in the Hamptons market. Most likely they are getting ZERO advertising from Long Island. I'm sure if 96.1 went country, it would get a large share of WWYZ's listeners who would rather not listen to static and interference from the 92.5 from Philly during the summer.
 
Nick said:
A country station from Hartford is getting a 3.0 rating in the Hamptons market. Most likely they are getting ZERO advertising from Long Island. I'm sure if 96.1 went country, it would get a large share of WWYZ's listeners who would rather not listen to static and interference from the 92.5 from Philly during the summer.
Click to expand...

There is no Hamptons ratings market. So future changes will be based on the Nassau Suffolk book, which is a NYC embedded market.

WWYZ is about 40th in the Nassau Suffolk market. That's not much of an indication that there is any real appetite for the station or maybe even the format there.
 
If any station on the east end of long island makes future changes based on the nassau suffolk book should think again...also with that kind of thinking if you look at the BRIDGEPORT ratings, there is no real appetite for WKTU, WBLI, WALK ETC.
Back to the HAMPTONS...if any of the east end stations try and sell ads based on ratings just remember...IF YOU LIVE BY THE RATINGS, YOU'LL
DIE BY THE RATINGS!
If you are going to change your format do your own research.....
 
butchfm said:
...also with that kind of thinking if you look at the BRIDGEPORT ratings, there is no real appetite for WKTU, WBLI, WALK ETC.
Click to expand...

None of the NYC stations on the ESB put a usable (64 dbu) signal for in home and at work listening over all but a tiny corner of the Bridgeport market. Even in car is limited to the western 20% of the market. WALK barely does a 64 over a small coastal arc of the market, and the market already has a local AC, WEZN, which gets around a 9 share.

Back to the HAMPTONS...if any of the east end stations try and sell ads based on ratings just remember...IF YOU LIVE BY THE RATINGS, YOU'LL
DIE BY THE RATINGS!
Click to expand...

That is a tired old adaptation of "live by the sword, die by the sword." What it really says is that you are too afraid to try to get an audience and even if you luck out and get one, you may just as easily lose it because you don't know what you are doing.

Besides being a sales tool, ratings are a report card showing whether you have attracted an audience big enough to generate results for the clients you get. Whether you use ratings to sell depends on the client as much as anything else. Some will demand an analytical presentation, others will be convinced based on your kind of format and listeners. But if you have no listeners, it matters little what else you do, as you won't drive customers to the clients.

Remember that WLNG, besides being a unique community station, has been #1 forever. The fact that their programming attracts listening is the reason for its success.
 
Let me start by saying, i think ratings are important also...But, that should not be the only sales tool in your bag...That's the live and die part..
I agree and understand what you said...I was talking more about the east end only....and by the way, [ you are to afraid etc.] you said...
I say...ratings are like high school.....lets say you are top of your class, number 1 out of 30 other students....then they ad to the mix the rest of the high school...Now you're number 20.....Now you're not as smart as you thought you were.. welcome to RADIO HIGH !

Thank you for saying WLNG has been number 1 forever...you are right and thanks for reading my mind...
 
Geodon13 said:
No One has purchased 103.9 or 96.1 at this time. Still owned by Barnstable.

Okay George... But is there a deal yet... inked or otherwise... in the making? Are JVC and Barney at the very least in negotiations/talking with each other on this matter? ???

Nick said:
Then who purchased 103.9 and 96.1?
Click to expand...
Click to expand...
 
I do not know if there is a deal in the making, as I am only a part timer. All I know is that RCN is still Barnstable property, and in my opinion, should remain as such. I would find it interesting that they would get rid of the 961 frequency after all the hype of using it for K-Joy, but then again nothing in radio these days should surprise anyone........
 
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