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WRCR 1700 AM Needs Donations

Gamewell45 said:
I think if you give your audience something they cannot get elsewhere, your station will be a success whether it's an FM or AM station.
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Not that simple. Even if you do provide unique programming, you have to get large numbers of people to sample your programming and like it. You need competent sales people.
 
That is correct. You must have sales. It's the chicken and egg syndrome. You must have programming that attracts listeners as this creates the product you sell. Like any business, you make it off repeat customers. You must have the sales to create the programming and maintain it. A successful station needs an equal mix of both sales and programming to maximize it's potential.
 
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