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With Greencastle and Crawfordsville being so close it does seem odd they both have the format. (Both had the real Country Feed for awhile) FCC Network Rules only protect the City Of License.
106.3 targets Lafayette. 94.3 targets Putnam County. There is overlap, but it WREB has signal issues in Crawfordsville, so it is mostly over rural southern Montgomery county.
The place has been rewired. Still using the old Harris Transmitter. Newer Optimod and the sound is better.
The station can upgrade at it's current site and add a lot of population. I have run several studies. The station actually gains more listeners by moving to Brazil..and yes it can move that far.
Move the tower to Brazil and keep Greencastle as the COL? or flat out move 'em all to Brazil? I personally would hate to see Putnam County without a local COL. They are too far from Indy and TH to get much local coverage (of course, WREB has to provide it too).
Up on Dunbar Hill (Northwest of Downtown) Turn west just north of the railroad overpass on 231 and follow the road up to the right (there is a car dealer or implement dealer on the corner). Studio and transmitter are up on the hill. IIRC you travel through a covered bridge.
yeah they switched to the AC "Hit's and Favorite's" format they're running on ZDM in Vincennes. Heard it Saturday. Doesn't sound like they prepared for it too well, the liners were all homemade. Just calling themselves 94-3 WREB. Bye bye Rebel.
AC is better than Classic Country. If they would take the time to program from home a little, they could crank it up and make it a HAC at night. Or what about an AC mixed with a little light country? It's too bad that they won't hire someone who knows how to program a station and just leave it up to the folks in Dallas (I think that's where ABC is).
They're not losing much of an audience, all of the people that won't stick around already had WFMS & WTHI on preset.
Who makes up the most natural audience for a market like Greencastle?
A number of years ago Greencastle was the kind of place I aspired to populate and do my best to make it 'radio active'. I remember visiting the station shortly after it went on the air. My memory is hazy. Didn't the guy who had been the operating partner in the Franklin FM put Greencastle on the air. As I recall the studio in that original configuration was in the downtown area.... just east of the main business district.
Back then most retail outlets tended to be stand-alone local enterprises. When you wandered in the front door and found the manager-on-duty you had found the owner, the president, the chief-executive-officer, THE MANAGER OF ADVERTISING. And that was true of the bank, and the car dealer and whatever eating establishments which for the most part were pre-franchise era.
If you were a bright broadcaster, you put something on the air the met the approval of these home-town entrepreneurs. They knew what the locals SHOULD be listening to, whether the listeners wanted to or not, and whether you the broadcaster knew or not.
A small town in the hills with a college. It's the kind of place where a grizzled broadcaster goes to put in his final 10 or 15 years being the manager-on-duty, owner, president, CEO, etc. Oh, how 1970s can you get!
When I was at WREB. We only had two full-timers and two part-timers. I was OM, PD, part-time Engineer and had a sales person who would also work some board on remotes...also had two college students as part-timers who helped run board and update weather, news, sunday morning programs, and colts games.
This was 2003, but I'm sure The Original Company hasn't changed much. I wouldn't be surprised if they were still running the old AXS dos-based system that you had to record things into in real-time because of the setup.
Don't get me wrong, I owe a lot to Ron and Brad at TOC, but WREB has so much more potential in a growing area if they would get off the bird.
Mark's a good guy, but with no local comprtition TOC tends to streamline in the most cost effective way. He has staffs in his Vincennes cluster that would be considered enough to run a station or two in the traditional sense, but spreads the work through them to make it work in operating six stations... OFFICES in Vincennes and studios split between there and the Bruceville radio ranch a few miles up State Road 67 from ol' Vinnie....
To Butlerguy03.... if you have dreams to own a station...better get out of radio to make some money. I left broadcasting (small markets in Indiana) and became a 911 dispatcher. Now I make twice as much as I ever did in broadcasting...and I have health insurance now...Lol !!! I think I left broadcasting at the right time...8 years ago....with satellite and voice tracking..it was no longer "Fun". Good luck to you...hope you do own a station someday.
I'm in a very stable, well paying, good benefits postion all while still being a radio guy. I teach radio at Pendleton Heights High School...I felt it was the best way to secure a job while the radio market figures out where it's going.
I know all about low salaries, I left a job making 19k running a small market station.
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