confirmed via their website and wikipedia.
http://en.wikipedia.org/wiki/WRIT-FM
http://milwaukeeoldies.com/main.html
http://en.wikipedia.org/wiki/WRIT-FM
http://milwaukeeoldies.com/main.html
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WRIT Drops "My 95.7" for "Oldies 95.7"
- Thread starter WhiskeyRobber
- Start date
This bucks the trend of eliminating the word "oldies" for radio stations . But with all the variety Hits/classic hits type formats in Milwaukee "oldies" will give the station a clear identity.
Any music changes to go along with the name change? Are they more like Scott Shannon's true oldies channel heard in Chicago and elsewhere?
Any music changes to go along with the name change? Are they more like Scott Shannon's true oldies channel heard in Chicago and elsewhere?
That isn't really anything new. They have been Oldies 95.7 before in 2003 and earlier.
Geez nothing much really changes in this area.
Geez nothing much really changes in this area.
Good move, IMO. Lake 94.5 was eating in to the territory that 95.7 was trying to gain with the "My" format and positioner anyhow. And, during the holiday music break, they added more older titles and really went after My's listeners. Frankly, Milwaukee is the sort of established market where oldies can work well, so I think it was an excellent idea for them to just go after that audience full-on.
Personally, I like what I've been hearing - though time will tell.
Personally, I like what I've been hearing - though time will tell.
BRNout said:Good move, IMO. Lake 94.5 was eating in to the territory that 95.7 was trying to gain with the "My" format and positioner anyhow. And, during the holiday music break, they added more older titles and really went after My's listeners. Frankly, Milwaukee is the sort of established market where oldies can work well, so I think it was an excellent idea for them to just go after that audience full-on.
Personally, I like what I've been hearing - though time will tell.
If only the Milwaukee market could be as ever changing as the Dallas-Fort Worth, TX one. It changes all the time it seems!
icycool7227 said:If only the Milwaukee market could be as ever changing as the Dallas-Fort Worth, TX one. It changes all the time it seems!
DFW is an entirely different kind of market. They have tons of rimshot signals, a huge geographic footprint, and a fairly transient (and growing) population base. In other words, that market is a constantly moving target. Milwaukee has relatively few full-market signals and is an established market without much movement. Markets like this tend to be stable as all of the big ownership groups stake out their "turf" and are loath to give any of it up.
Milwaukee is not alone. Boston is another (much larger) market with a limited number of signals and with very few changes over time. If anything, Milwaukee radio offers more variety to the listener than you'd get in Boston. It's really not a bad market for its size. Besides, you just got a new urban/AC signal on 102.5 - and now the rebirth of your oldies station!
RadioRobbie said:confirmed via their website and wikipedia.
http://en.wikipedia.org/wiki/WRIT-FM
http://milwaukeeoldies.com/main.html
Oldies 95.7? You've got to be kidding!! I checked the playlist. Where's Buddy Holly, Little Richard, The Coasters, Chuck Berry, The Everly Bros, Freddy Cannon, The Platters, Connie Francis, Pat Boone, Bill Haley, Ricky Nelson..............................I could go on. Classic 95.7 maybe. Or Funky 95.7. Or even Shagadelic 95.7. But Oldies 95.7? Not on your life!
C
cspotrun
Guest
TheFonz said:Oldies 95.7? You've got to be kidding!! I checked the playlist. Where's Buddy Holly, Little Richard, The Coasters, Chuck Berry, The Everly Bros, Freddy Cannon, The Platters, Connie Francis, Pat Boone, Bill Haley, Ricky Nelson..............................I could go on. Classic 95.7 maybe. Or Funky 95.7. Or even Shagadelic 95.7. But Oldies 95.7? Not on your life!RadioRobbie said:confirmed via their website and wikipedia.
http://en.wikipedia.org/wiki/WRIT-FM
http://milwaukeeoldies.com/main.html
OK, they're not that old...they are playing 40 year old music instead of 50+ year old music. i could be worse... it could be "Lady Ga Ga"!
cspotrun said:OK, they're not that old...they are playing 40 year old music instead of 50+ year old music. i could be worse... it could be "Lady Ga Ga"!
The music wasn't really my point. I gave up on commercial radio for '50s music long ago. At one time radio defined "Oldies" as '50s/early '60s. "Classic Rock" picked up in the mid-'60s and went into the '70s. If WRIT wants us to think that they've developed a new format, let 'em find a new name for it!
C
cspotrun
Guest
hey, Fonz, perception is reality, IF you're playing 40+ year old music its OLDIES to most people, unless you're 70 years old.
and as people get older the bar will move upwards into the 70's & 80's for music in this format or there will cease to be this format, there will be NO ONE left to listen to it. thats not to say i love and appreciate music from the late 50's.. there's a place for it, even on today's oldies stations, but LIMITED to "Features" on a small scale.
and as people get older the bar will move upwards into the 70's & 80's for music in this format or there will cease to be this format, there will be NO ONE left to listen to it. thats not to say i love and appreciate music from the late 50's.. there's a place for it, even on today's oldies stations, but LIMITED to "Features" on a small scale.
cspotrun said:hey, Fonz, perception is reality, IF you're playing 40+ year old music its OLDIES to most people
O.K. I can agree that music from the '60s and earlier can be called "oldies". I guess we'll have to the fans of Gloria Gaynor, Fleetwood Mac, Boz Scaggs, T Rex, and Edgar Winter (all on WRIT's playlist) decide if they like the term.
TheFonz said:cspotrun said:hey, Fonz, perception is reality, IF you're playing 40+ year old music its OLDIES to most people
O.K. I can agree that music from the '60s and earlier can be called "oldies". I guess we'll have to let the fans of Gloria Gaynor, Fleetwood Mac, Boz Scaggs, T Rex, and Edgar Winter (all on WRIT's playlist) decide if they like the term.
I don't claim to have a degree in Marketing, but I wouldn't use the "oldies" brand if I were trying to attract a '70s audience.
TheFonz said:TheFonz said:cspotrun said:hey, Fonz, perception is reality, IF you're playing 40+ year old music its OLDIES to most people
O.K. I can agree that music from the '60s and earlier can be called "oldies". I guess we'll have to let the fans of Gloria Gaynor, Fleetwood Mac, Boz Scaggs, T Rex, and Edgar Winter (all on WRIT's playlist) decide if they like the term.
I don't claim to have a degree in Marketing, but I wouldn't use the "oldies" brand if I were trying to attract a '70s audience.
In the 70s music that was 20 years old was considered oldies so why can't songs that are 40 years old today be called oldies? I know what you mean when you say 70s music doesn't have an oldies sound to it but more than enough time has passed where it can be considered old.
C
cspotrun
Guest
to keep from calling it "Oldies", "The Suits" can call it anything they want- "Classic Hits, Greatest Hits,Adult Hits, Timeless favorites"- but play a riff from the Beatles, Stones or Temptations for somebody...ask them WHAT kind of music is this?
they will TELL YOU OLDIES!! so,if your going to do it, BE your FORMAT! & stop apologizing for it.
they will TELL YOU OLDIES!! so,if your going to do it, BE your FORMAT! & stop apologizing for it.
cspotrun said:to keep from calling it "Oldies", "The Suits" can call it anything they want- "Classic Hits, Greatest Hits,Adult Hits, Timeless favorites"- but play a riff from the Beatles, Stones or Temptations for somebody...ask them WHAT kind of music is this?
they will TELL YOU OLDIES!! so,if your going to do it, BE your FORMAT! & stop apologizing for it.
That's what makes this so different from the norm..oldies is the name and there is no apologizing.
cspotrun said:play a riff from the Beatles, Stones or Temptations for somebody...ask them WHAT kind of music is this?
they will TELL YOU OLDIES!!
O.K. Those are '60s artists. WRIT has a whole lot of '70s on their playlist. Most '60s listeners are 55+ right now and music radio has always told us that they (and their advertisers) don't want the 55+ audience. So what (in the mind of radio) would identify 55+ better than "oldies".
A lot of the unabashed "oldies" stations with 1964-1979 playlists are doing great now with PPM measured ratings. The conventional wisdom is that only 55+ folks listen to these stations, but PPM proves that to be a poor assumption.
For one thing, that period of music holds somewhat "special" place in pop culture and it isn't fair to compare it with (for example) 1940's music being played 20 years ago. The likes of Perry Como and Sinatra and Dino never had the broad demographic appeal that the Beatles, Beach Boys and Temptations do. This is an important concept to understand because just doing math about age groups totally misses the point and belies a lack of understanding of what people like to hear.
Typical 60s-70s "oldies" have a broader appeal that extends to younger age groups. For example, KRTH was #1 12+ in LA and solid in 25-54; the excellent WLS-FM is very profitable in Chicago and has been far more successful than Citadel ever expected. While an oldies-branded station may not be the P1 of most younger listeners, it's the P2 or P3 of a wide cross-section. It is this audience that the position is aimed. If anything, WRIT's playlist doesn't quite match the positioning (its still 70s heavy), but it's about as good as it gets for "oldies" music in the market, so they own the territory right now.
For one thing, that period of music holds somewhat "special" place in pop culture and it isn't fair to compare it with (for example) 1940's music being played 20 years ago. The likes of Perry Como and Sinatra and Dino never had the broad demographic appeal that the Beatles, Beach Boys and Temptations do. This is an important concept to understand because just doing math about age groups totally misses the point and belies a lack of understanding of what people like to hear.
Typical 60s-70s "oldies" have a broader appeal that extends to younger age groups. For example, KRTH was #1 12+ in LA and solid in 25-54; the excellent WLS-FM is very profitable in Chicago and has been far more successful than Citadel ever expected. While an oldies-branded station may not be the P1 of most younger listeners, it's the P2 or P3 of a wide cross-section. It is this audience that the position is aimed. If anything, WRIT's playlist doesn't quite match the positioning (its still 70s heavy), but it's about as good as it gets for "oldies" music in the market, so they own the territory right now.
BRNout said:A lot of the unabashed "oldies" stations with 1964-1979 playlists are doing great now with PPM measured ratings. The conventional wisdom is that only 55+ folks listen to these stations, but PPM proves that to be a poor assumption.
Please explain to us non-radio people what PPM ratings are, and how they are done.
TheFonz said:BRNout said:A lot of the unabashed "oldies" stations with 1964-1979 playlists are doing great now with PPM measured ratings. The conventional wisdom is that only 55+ folks listen to these stations, but PPM proves that to be a poor assumption.
Please explain to us non-radio people what PPM ratings are, and how they are done.
It's a pager like device that detects all exposure to radio. It replaces the diary system which was based on written recall.
Jay F said:TheFonz said:BRNout said:A lot of the unabashed "oldies" stations with 1964-1979 playlists are doing great now with PPM measured ratings. The conventional wisdom is that only 55+ folks listen to these stations, but PPM proves that to be a poor assumption.
Please explain to us non-radio people what PPM ratings are, and how they are done.
It's a pager like device that detects all exposure to radio. It replaces the diary system which was based on written recall.
Exactly! There's an inaudible signal in each station's audio chain which can be detected by the PPM and which tells it what station you're hearing and for how long.
The net effect of the new technology is that the stations people are hearing are recorded rather than requiring them to write all listening in a diary. The diary method is not without error and people often overstated their listening time to a certain station to which they may have felt some loyalty - and understated listening to radio stations that they hear in an office, restaurant or store.
This has been excellent news for oldies, rock and (to a lesser extent) pop stations. And bad news for many urban and Spanish language stations.
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