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WRKA Power Upgrade?

B

BobOnTheJob

WXCH 103.1 Versailles,IN is currently running a continuous loop saying they have moved to 99.3 (WSCH/Aurora). Not much of a stretch to figure that the order to take it dark for WRKA's upgrade to 50KW is imminent...does anyone know when WRKA will be ready to pull the trigger?
 
They have to get the tower built up near the wastewater treatment plant at I-71 and the Snyder first. I think if Greg is around he can better answer the time frame on getting that done.
 
Am I to understand that the tower hasn't been built yet?
 
I dont know, but it cant be soon enough. Louisville has always been a hot bed for Oldies rock n roll, partly due to the history on WAKY and WKLO back in the day, as well as when WHAS used to play Oldies. Louisville needs a full power oldies station.
 
Mid West Clubber said:
I dont know, but it cant be soon enough. Louisville has always been a hot bed for Oldies rock n roll, partly due to the history on WAKY and WKLO back in the day, as well as when WHAS used to play Oldies. Louisville needs a full power oldies station.
Click to expand...
Which begs the question...will they keep the format on that stick when it's upped?
 
I think they will keep oldies because Louisville doesnt have any other Oldies stations, unless you count 103.5 from E-town. Besides that, if they dont keep oldies, what other format holes does Louisville have? I suppose they could try to take on 106.9 with ac, or possibly Full Power Urban to compete with B-96 weak signal.

The only formats I can think of that Louisville doesnt already have are Rhythmic ac, Dance, and Smooth Jazz, and since Rhythmic ac has mainly turned out to be a flop burned out format I dont see that happening, We all know that no one would put a Dance station in Louisville, especially on a 50kw stick. As for Smooth Jazz, I see alot of stations bailing on this format, and no new stations picking it up, plus I dont think they would put Smooth Jazz on a 50kw stick in Louisville either.

I wouldnt mind if WRKA went AAA or alternative, but I dont see that happening on a 50kw stick either, especially while WFPK is around, which has a very loyal audience.

I think WRKA should stick to oldies, cause what other feasible format holes exist in Louisville? I guess their's always the chance that they go country and take on Wamz, which im guessing if they drop oldies, then country is exactly what they will pick up. Im not much of a country fan, but country does very well in Louisville, so I think a second full power station could do okay in the ville.
 
oldies is not a growth format-----haven't you seen the headlines over the past 3 years? the format is fading away. there's already a rhythmic ac (WMJM). B96 does very well because their signal is strong where it counts (west of I 65). Louisville isn't an AAA market (actually, name one AAA station in the u.s. that's majorly successful).

If they could line up the talent, they should try hot talk. Or swap programming with 103.9.
 
indydood said:
oldies is not a growth format-----haven't you seen the headlines over the past 3 years? the format is fading away. there's already a rhythmic ac (WMJM). B96 does very well because their signal is strong where it counts (west of I 65). Louisville isn't an AAA market (actually, name one AAA station in the u.s. that's majorly successful).
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If Louisville wasn't a AAA market, WFPK would not survive. Mind you that WFPK does not depend on advertising dollars. That station depends on people giving it money to operate. To me, that's better than any Arbitron rating book.
 
With triple a just like any format if you can appeal to your main demo and do it well you have a winner. And with triple a it is older so i bet triple a can do better in this town then alternative even though there is a bit of crossover. But there has not been a commercial alternative station in this town for years!!! But back to the point i bet wrka stays oldies i bet the only thing that may happen is flip frequencies with 103.9
 
Today's Best and Most Continuous County - K103.1

Superhits of the 60's and 70's - 103.9 WRKA
 
indydood said:
oldies is not a growth format-----haven't you seen the headlines over the past 3 years? the format is fading away. there's already a rhythmic ac (WMJM). B96 does very well because their signal is strong where it counts (west of I 65). Louisville isn't an AAA market (actually, name one AAA station in the u.s. that's majorly successful).

If they could line up the talent, they should try hot talk. Or swap programming with 103.9.
Click to expand...

WMJM is not rhythmic AC it's urban AC --- BIG difference!
 
kentuckymedia said:
Today's Best and Most Continuous County - K103.1

Superhits of the 60's and 70's - 103.9 WRKA
Click to expand...
Thats actually a very good possibility...
 
Mid West Clubber said:
I suppose they could try to take on 106.9 with ac, or possibly Full Power Urban to compete with B-96 weak signal.
Click to expand...

They're not likely to take on 106.9 with AC since Cox owns both stations!

I think WRKA should stick to oldies, cause what other feasible format holes exist in Louisville? I guess their's always the chance that they go country and take on Wamz, which im guessing if they drop oldies, then country is exactly what they will pick up. Im not much of a country fan, but country does very well in Louisville, so I think a second full power station could do okay in the ville.
Click to expand...

Keep in mind that country and oldies share many of the same listeners. So, if they wanted to move 103.9 there and offend as few people as possible, country would probably be the way to go. I remember in 1993 when the jazz station in Washington DC flipped to oldies. They didn't raid the other oldies station's staff; they raided crosstown country WMZQ's. Their rationale was that these were people their target audience already knew and liked.
 
Kent said:
Mid West Clubber said:
I suppose they could try to take on 106.9 with ac, or possibly Full Power Urban to compete with B-96 weak signal.
Click to expand...

They're not likely to take on 106.9 with AC since Cox owns both stations!

Good point, but owning two 50 kw ac stations would block any competitors, still very unlikely I know...... country is probably what they will do if they flip it... Do you think a 3rd chr would work, or would that just dillute the product to where nobody had any ratings. This is very unlikely I know, but as a chr fan, having 3 of them would rule,,,,, very highly unlikely I know, but I think a cox chr could beat out the cc Kiss since Kiss is so Rhythmic leaned and voice tracked outside of Lousiville.
I think WRKA should stick to oldies, cause what other feasible format holes exist in Louisville? I guess their's always the chance that they go country and take on Wamz, which im guessing if they drop oldies, then country is exactly what they will pick up. Im not much of a country fan, but country does very well in Louisville, so I think a second full power station could do okay in the ville.
Click to expand...

Keep in mind that country and oldies share many of the same listeners. So, if they wanted to move 103.9 there and offend as few people as possible, country would probably be the way to go. I remember in 1993 when the jazz station in Washington DC flipped to oldies. They didn't raid the other oldies station's staff; they raided crosstown country WMZQ's. Their rationale was that these were people their target audience already knew and liked.
Click to expand...
 
So what becomes of WXCH?

New tower?

New studio location?

Format?
 
Radiobum said:
So what becomes of WXCH?

New tower?

New studio location?

Format?
Click to expand...
No one knows what WXCH's future holds. Or if they do, they aren't talkin'. It has a CP for the Columbus,IN suburb of Hope,IN, but it's for 500 watts horizontal at 50' or so. That site supports a full Class A...there has to be a reason why they applied for substandard facilties. I guess I'm glad I don't know...'cause there's a juicy story here that I'd be dyin' to tell if I did know. I keep hoping someone has stumbled onto the facts, but if they have, they aren't talking either.
 
Something involving Cox for sure. Im thinking in the ballpark of millions. Enough to keep his company going for quite sometime. However, they could always nudge the signal down to another frequency in the future after the tower move. So there is something bigger in the works for sure!
 
I was able to pick up WRKA today all day long in E'town, something I've not been able to do. They were as strong or a little stronger than the 'other' station at 103.5. ::)
 
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