Any update on the signal upgrade?
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WRKA
- Thread starter radioville
- Start date
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kyscott
Guest
About 180 feet of the tower is up. Looks kinda odd seeing it sticking up just above the trees this morning.
Nice. When will they be at 50,000 watts?
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kyscott
Guest
radioville said:Nice. When will they be at 50,000 watts?
My guess would be shortly after the tower is finished.
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kentuckymedia
Guest
Any guesses what Cox will do with their newly minted 50,000 watt blowtorch?
kentuckymedia said:Any guesses what Cox will do with their newly minted 50,000 watt blowtorch?
They are going news talk and will clobber WHAS. They will sign Joe Elliott and others including news anchors.
radioville said:kentuckymedia said:Any guesses what Cox will do with their newly minted 50,000 watt blowtorch?
They are going news talk and will clobber WHAS. They will sign Joe Elliott and others including news anchors.
Actually News/Talk is a good idea. The question is would Cox put money behind it? If oldies still pays the bills then it won't change. But if I had to guess on a new format to fill a hole, Hispanic Classic Country.
I believe that WRKA will stay Oldies, but I hope they will broaden their narrow 250-300 song playlist. I prefer WAKY-FM's music selections over WRKA's.
I understand very much the value of research in song selection, but the WRKA playlist is just too restrictive and repetitive, particularly in a market where your main demo grew up with two of the finest Top 40 stations in the nation, WKLO and the original WAKY-AM. These two heritage stations were known for surprisingly broad playlists and strong regional flavor as opposed to comparable stations elsewhere. I'm not saying you can replicate those days, but the WRKA music rotation is way too shallow and tight.
And that's too bad for a station with the excellent presentation and personalities that WRKA is fortunate to have...some of the best in the Cox chain. One thing I do like about WRKA is their use of the remixed and/or alternate take Motown cuts MCA released to stations a couple of years ago. I believe I even heard studio chatter, a take number slate and the Funk Brothers band countdown into "Dancing In The Streets" once...very interesting stuff!
I understand very much the value of research in song selection, but the WRKA playlist is just too restrictive and repetitive, particularly in a market where your main demo grew up with two of the finest Top 40 stations in the nation, WKLO and the original WAKY-AM. These two heritage stations were known for surprisingly broad playlists and strong regional flavor as opposed to comparable stations elsewhere. I'm not saying you can replicate those days, but the WRKA music rotation is way too shallow and tight.
And that's too bad for a station with the excellent presentation and personalities that WRKA is fortunate to have...some of the best in the Cox chain. One thing I do like about WRKA is their use of the remixed and/or alternate take Motown cuts MCA released to stations a couple of years ago. I believe I even heard studio chatter, a take number slate and the Funk Brothers band countdown into "Dancing In The Streets" once...very interesting stuff!
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kentuckymedia
Guest
If they were to move WRKA Oldies up the dial to 103.9, they could quite certainly still hold their 3+ share in the market.
If they move Country and rebrand it to 103.1 they could most likely bump up from a 3+ share into the 4-5 range and pull WAMZ down another share or three!
If they move Country and rebrand it to 103.1 they could most likely bump up from a 3+ share into the 4-5 range and pull WAMZ down another share or three!
radiorob2.0 said:Actually News/Talk is a good idea. The question is would Cox put money behind it? If oldies still pays the bills then it won't change. But if I had to guess on a new format to fill a hole, Hispanic Classic Country.
They do it just well up in Dayton. But they also do country well up in Dayton.
Maybe they'll bring Neal Boortz to town.
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kyscott
Guest
1570 has Boortz. I'd like to see them go country and take on WAMZ head to head. With 50kW, they'd have the stick to do it. If Radio One had of kept 104 classic country, they could have double teamed WAMZ. If WRKA gets serious about news with a country format, they could wipe WHAS and WAMZ off the top with one stick.
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kentuckymedia
Guest
Its gonna be hard for country at 103.1 to wipe WAMZ off the map, but with that station being a top biller quarter after quarter, and the ratings hitting the ceiling time and time again, if Country was placed on 103.1, it could do some damage to WAMZ.
kyscott said:1570 has Boortz. I'd like to see them go country and take on WAMZ head to head. With 50kW, they'd have the stick to do it. If Radio One had of kept 104 classic country, they could have double teamed WAMZ. If WRKA gets serious about news with a country format, they could wipe WHAS and WAMZ off the top with one stick.
I was not aware of that; I'll have to search out 1570 and see if I can get it at work.
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kyscott
Guest
kentuckymedia said:Its gonna be hard for country at 103.1 to wipe WAMZ off the map, but with that station being a top biller quarter after quarter, and the ratings hitting the ceiling time and time again, if Country was placed on 103.1, it could do some damage to WAMZ.
Not really wiping AMZ off the map, but just knock them down a few pegs. How do you think Clear Channel and Coyote would react if a country format on took enough numbers to knock them out of first place, and a station like VEZ or B96 took the top spot? If would ignore the consultants and actually do worthwhile news, I'd listen to them. I quit relying on WHAS long time ago for news, I listen to WFPL for that now.
How I would love to see WHAS & WAMZ sweat. WAMZ has gotten away with jettisoning some excellent long term jocks, getting rid of the top 10 at 10, voice tracking & running syndicated crap...and somehow, still winning by default. WHAS...same deal...bye bye Joe Elliott & hello syndicated programming & not being there when severe weather & traffic emergencies strike outside of business hours. WHAS saying Depend On It is false advsertsing at it's most blatant. When a station says "we play the best music", that can be debated. When a station says "Depend On It" and you're sitting in a 5 mile traffic backup on a Sunday afternoon looking to WHAS for guidance & getting stories about cows escaping onto a county road in Harlan County (this actually happened to me), that's pure horse-crap. Not much would make me happier than to see WRKA go live 24/7 non-syndicated country with a 24 hour news staff...it wouldn't kill WHAS or WAMZ (and I don't think anyone wants that to happen), but if they could peel away several shares from each station, they'd have a nice profit center & put commercial radio back in the "useful" category...A lot of stations were moved to allow WRKA to upgrade. What a waste it would be if all that resulted is that WRKA took another share from WAKY.kyscott said:kentuckymedia said:Its gonna be hard for country at 103.1 to wipe WAMZ off the map, but with that station being a top biller quarter after quarter, and the ratings hitting the ceiling time and time again, if Country was placed on 103.1, it could do some damage to WAMZ.
Not really wiping AMZ off the map, but just knock them down a few pegs. How do you think Clear Channel and Coyote would react if a country format on took enough numbers to knock them out of first place, and a station like VEZ or B96 took the top spot? If would ignore the consultants and actually do worthwhile news, I'd listen to them. I quit relying on WHAS long time ago for news, I listen to WFPL for that now.
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kyscott
Guest
BobOnTheJob said:Not much would make me happier than to see WRKA go live 24/7 non-syndicated country with a 24 hour news staff...it wouldn't kill WHAS or WAMZ (and I don't think anyone wants that to happen), but if they could peel away several shares from each station, they'd have a nice profit center & put commercial radio back in the "useful" category...A lot of stations were moved to allow WRKA to upgrade. What a waste it would be if all that resulted is that WRKA took another share from WAKY.
I could not agree with you more Bob. Just 10 years ago when I moved to town, WHAS was the station to turn to when you wanted to find out what was going on. I hear top of the hour news casts from KNN on WHAS and just shake my head. Where I used to turn to them during the week at the top of the hour for news, I now go over to WFPL instead.
Slowly, more competition is being added to WHAS. 970 is a good example of news, if the programming with 1570 pans out, they could pull some listeners away over in southern Indiana. If we could get 1600 in Eminence covering east end news, that would be a few more listeners. If Cox would invest some dough in the new WRKA, I think it would take WHAS down a couple of notches.
If folks will remember,when Radio One put the classic country format on the Charlestown signal, you could here a definitive change in WAMZ's playlist. I there was another class B FM signal that a classic country format could be put on, it might just pull enough numbers away from WAMZ to drop them down a couple of pegs putting WVEZ or WGZB in the top spot.
There are many ways to play this, and we can second guess it until the cows come home. I hope that Cox does not waste that new signal on an attempt to pull a share or two away from a station that really does not cover Louisville, WAKY.
Louisville needs something to shake it up a bit. It has gotten very boring up and down the dial here.
BobOnTheJob said:kyscott said:kentuckymedia said:Its gonna be hard for country at 103.1 to wipe WAMZ off the map, but with that station being a top biller quarter after quarter, and the ratings hitting the ceiling time and time again, if Country was placed on 103.1, it could do some damage to WAMZ.
When a station says "Depend On It" and you're sitting in a 5 mile traffic backup on a Sunday afternoon looking to WHAS for guidance & getting stories about cows escaping onto a county road in Harlan County (this actually happened to me), that's pure horse-crap.
Bob, since a bovine was involved shouldn't that be "pure cow-crap"? ;D
radiorob2.0 said:Excellent point...I stand corrected on the proper species of the feces.BobOnTheJob said:kyscott said:kentuckymedia said:Its gonna be hard for country at 103.1 to wipe WAMZ off the map, but with that station being a top biller quarter after quarter, and the ratings hitting the ceiling time and time again, if Country was placed on 103.1, it could do some damage to WAMZ.
When a station says "Depend On It" and you're sitting in a 5 mile traffic backup on a Sunday afternoon looking to WHAS for guidance & getting stories about cows escaping onto a county road in Harlan County (this actually happened to me), that's pure horse-crap.
Bob, since a bovine was involved shouldn't that be "pure cow-crap"? ;D
Is the WRKA tower done & the antennas up? It's very possible they have backup antenna for WRKA or one of their other stations on that tower.
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