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WRKO-AM & "Rush Radio 1200" In Death Pool?

L

Laurence Glavin

Guest
The Boston PPMs just appeared, and the results are not good for WRKO-AM and "Rush Radio 1200". Without mentioning the proprietary numbers (you can see them for yourself), 'RKO is almost a full point below 'TKK with a much smaller cume. Meanwhile, up the AM dial, "Rush Radio 1200", with reduced coverage in the early morning and drive time in the November/December time period, has shed thousands of listeners in the Boston metro. WXKS-AM showed up in the Providence book in midsummer.
 
Laurence Glavin said:
The Boston PPMs just appeared, and the results are not good for WRKO-AM and "Rush Radio 1200". Without mentioning the proprietary numbers (you can see them for yourself), 'RKO is almost a full point below 'TKK with a much smaller cume. Meanwhile, up the AM dial, "Rush Radio 1200", with reduced coverage in the early morning and drive time in the November/December time period, has shed thousands of listeners in the Boston metro. WXKS-AM showed up in the Providence book in midsummer.
Click to expand...
so is Talk radio dying or is having two sports stations in town making it harder for these stations to generate numbers?
 
Splitting the mainstream talk pie between WRKO, WXKS. and WTKK can't be good for any of the three. I'd imagine the war between WEEI and WBZ-FM might be doing the same for sportstalk on a smaller scale.
 
Clear Channel should just move Rush back to WRKO and let WXKS continue with Hannity, Beck, and Katz. Dennis Miller or Dave Ramsey could replace Rush. Maybe even drop Katz to save money and get Imus. Rush isn't working and is ruining ratings for WRKO and WTKK, too. Let Beck and Hannity keep the clearance and get Rush and his name off this horrible station.
 
Next Scott Brown buys brokered time on 'RKO to run conservative talk :) You know, like Jeff Santos does... I was thinking about this--here you have:

--WBZ: Does great in the ratings mostly from its news, but Dan Rea, who is no liberal, must be
doing well too
--WRKO: If they're suffering in 25-54s it may be burnout or the personnel they have but what
would Entercom switch it to? Maybe they make a little money with what they have. OK, so it's
Todd and Tom in the morning--how's that doing? Then Ingraham who I guess has a local
following; an hr of brokered biz then Charlie Manning (this wk they are running best-ofs from
T&T, Howie, and Charlie, "best of 2010"), and Howie whose sentence is up in the fall of 2012,
as he puts it. Savage, Doyle, McIntyre--can't see them changing much but who knows

--WTKK: If I were them I'd maybe cut the I-man and run Margery and Jim 6-9a, then 3 hours
of Graham, then maybe Dennis Miller (unless WXKS were to pick him up) till Severin at either
2 or 3. Who gets the former McPhee slot? They've been trying stuff ranging from local
comic Nick DiPaolo to The Todd Schnitt Show...then they have Bachelor followed by Hendrie.
I don't know what changes they'd make

--WXKS: Agreed about signal, etc. and maybe Rush is getting to be old hat. He still has
well over 600 stations nationwide though. WXKS' mission for CC is to air shows and ads.
They can afford to pay Katz, then you have Beck (never really got into him), Rush, Sean, Lewis,
Levin, and Coast to Coast

>>Clear Channel should just move Rush back to WRKO and let WXKS continue with Hannity, Beck, and Katz. Dennis Miller or Dave Ramsey could replace Rush. Maybe even drop Katz to save money and get Imus

Of course they'd have to pick a diff. slogan than Rush Radio if that happened. Imus instead of
Katz? Naah, I'd go local, not some guy who's getting into Larry King territory.

>>Splitting the mainstream talk pie between WRKO, WXKS. and WTKK can't be good for any of the three

CC would hope maybe 96.9 or RKO changes formats; both unlikely. And don't forget...WBZ!

>>'RKO is almost a full point below 'TKK with a much smaller cume

And if they blame the AM signal, I wouldn't expect them to simulcast or move RKO to FM.
Howie Radio 93.7? Naaaaaaaaaah! :)
 
No fan of liberal talk radio, but maybe they had a point about second class facilities when the conservative headliners can't pull numbers on a less than flame throwing signal.
 
Yes, though maybe we may be strong on local talk here, not so much syndie. Rush may have had a big following here at one point, maybe still has a bit, but there were fewer stations/shows of his ilk around. As with sports radio, it's local stuff that is key. Some national stuff, sure, but RKO, BZ,
TKK and XKS (mornings) all try to keep us entertained with at least some local. As for national
shows, well maybe their audience is ebbing. But again for CC the key is to get the shows aired
_and the ads cleared_.

CC stuck with prog talk for 2 yrs and 2 months, and not sure how long they'd stay with Rush Radio.
But if indeed they should blow it up, RKO could indeed wind up back with Rush; maybe TKK could
take Sean Hannity and run him in the McPhee or Batchelor slot, delayed; Beck, who knows (TKK
or RKO tape delayed?), local guy Katz could try to go back to RKO, etc. Don't know where Lewis
and Levin would wind up and yes there is Coast to Coast (TKK overnight instead of Hendrie?)
The XKS signal does suffer in many areas admittedly this time of year but it does OK here in Beverly.

Maybe the CC national show (Premiere) situation is like ESPN, etc.; has a tough time finding an audience here.

In New Orleans Clear Channel has the luxury of being able to put Rush Radio on FM; not sure how it does
http://www.wrno.com/main.html

I was listening to it when I went there in late July, incl. former RKO host Ozone:
--morning show local
--Beck
--Rush
--Hannity (2-5 Central time)
--John "Ozone" Osterlind
--Levin
--Dennis Miller
--Coast to Coast
on FM, 99.5

Had it not been for good ratings could we have had RushRadio94.5 or RushRadio107.9...?
 
raccoonradio said:
Maybe the CC national show (Premiere) situation is like ESPN, etc.; has a tough time finding an audience here.
Click to expand...

The reason ESPN has had a tough time finding an audience in Boston is because it has always gotten the raw end of the stick in this market. AM duo WAMG and WLLH tried to make a go as Boston's ESPN affiliate for a few years but with their not so great signals, WEEI having the rep as the only sports station in town, and no contracts to air major Boston Sports Teams made it a moderate run at best, but after WBZ-FM launched, forget about it. Now they're on Nights/Overnights and Weekends on WEEI, but in reality WEEI is a sinking ship unless they put it on FM and WBZ-FM is the new sports station in this town.
 
Yes, agreed. WEEI will be able to carry some ESPN (and has) game broadcasts like baseball playoffs, etc. EEI may do OK on AM only but really does need to shift to FM eventually
 
The reason ESPN has had a tough time finding an audience in Boston is because it has always gotten the raw end of the stick in this market.

The real reason is because Boston, contrary to popular meme, is NOT a great sports town. Boston IS a great Patriots and Red Sox town. Boston always has the lowest TV ratings of any major market for neutral games except, on occasion, games featuring division rivals such as the Yankees or Jets.
If the Bruins, Celtics, Revs, BC, UMASS, etc have problems getting traction on Boston stations, what attraction to you think talk of Pac Ten football, or Padres baseball holds for audiences around here? Check the ratings around the country and you'll see that national sports talk does bupkis in any major market with a heavy hitting local player or players on the dial. National sports talk only manages the scrape out a audience in third tier burgs where local college hoop and football is/are the only game in town. You could put ESPN or SNR on WBZ AM’s signal and it wouldn’t do a whole lot better than it did on the dollar-a-hollers.

Local sports radio is called, in the trade, Talk Radio for Morons. That would place National sports talk radio beyond the pale.

Regards,
TSB
 
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