It's a big story! Did anyone post this yet?
http://www.thephoenix.com/article_ektid32343.aspx
The WRKO shuffle
Sizing up the station’s extreme makeover
By ADAM REILLY
January 24, 2007 3:02:14 PM
No Boston media institution is more unstable these days than WRKO Radio (AM 680). To Phoenix readers, this might seem like a non-issue, or even good news; after all, the liberal-bashing, gay-baiting, illegal-immigrant-scapegoating fare the station has served up in recent years probably isn’t your bag (see “Republican Radio,” News and Features, October 27). But here’s the catch: after three-quarters of a century on the airwaves, WRKO is a bona fide New England institution. In the late ’60s and early ’70s, “The Big 68” was New England’s dominant Top 40 station. Then, in the ’80s and ’90s — after a format change driven by rock’s migration to FM — talent like Jerry Williams and Gene Burns made WRKO a national talk-radio pioneer. “They were one of the first big political talkers in the country; they were really influential,” says Scott Fybush, author of “NorthEast Radio Watch,” an industry newsletter.
http://www.thephoenix.com/article_ektid32343.aspx
The WRKO shuffle
Sizing up the station’s extreme makeover
By ADAM REILLY
January 24, 2007 3:02:14 PM
No Boston media institution is more unstable these days than WRKO Radio (AM 680). To Phoenix readers, this might seem like a non-issue, or even good news; after all, the liberal-bashing, gay-baiting, illegal-immigrant-scapegoating fare the station has served up in recent years probably isn’t your bag (see “Republican Radio,” News and Features, October 27). But here’s the catch: after three-quarters of a century on the airwaves, WRKO is a bona fide New England institution. In the late ’60s and early ’70s, “The Big 68” was New England’s dominant Top 40 station. Then, in the ’80s and ’90s — after a format change driven by rock’s migration to FM — talent like Jerry Williams and Gene Burns made WRKO a national talk-radio pioneer. “They were one of the first big political talkers in the country; they were really influential,” says Scott Fybush, author of “NorthEast Radio Watch,” an industry newsletter.