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WRKO in BOSTON PHOENIX this week

It's a big story! Did anyone post this yet?

http://www.thephoenix.com/article_ektid32343.aspx

The WRKO shuffle
Sizing up the station’s extreme makeover
By ADAM REILLY
January 24, 2007 3:02:14 PM



No Boston media institution is more unstable these days than WRKO Radio (AM 680). To Phoenix readers, this might seem like a non-issue, or even good news; after all, the liberal-bashing, gay-baiting, illegal-immigrant-scapegoating fare the station has served up in recent years probably isn’t your bag (see “Republican Radio,” News and Features, October 27). But here’s the catch: after three-quarters of a century on the airwaves, WRKO is a bona fide New England institution. In the late ’60s and early ’70s, “The Big 68” was New England’s dominant Top 40 station. Then, in the ’80s and ’90s — after a format change driven by rock’s migration to FM — talent like Jerry Williams and Gene Burns made WRKO a national talk-radio pioneer. “They were one of the first big political talkers in the country; they were really influential,” says Scott Fybush, author of “NorthEast Radio Watch,” an industry newsletter.
 
Hmmm, funny .... but I don't see any mention in the article of the fact that TWELVE American citizens die every day at the hand of an illegal alien. Would that be "illegal alien scapegoating" ?

I haven't heard it mentioned on WRKO. ::)
 
Varulven said:
It's a big story! Did anyone post this yet?

http://www.thephoenix.com/article_ektid32343.aspx

I posted it because I thought the showed by Julie and Jason had no choice but make changes. The article's reference to the ratings rise of WTKK last yearshows why the savewrko.com people are so wrong. Save what?

Severin's departure from WTKK should have given WRKO a leg up. Instead, according to the Phoenix article, WTKK actually improved against WRKO 12+. WRKO is already the #4 talk station in the market (25-54, the only numbers that matter) behind WEEI, WTKK and WBZ.

Staying the course isn't the answer for George W. Bush, or WRKO.
 
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