aaronread said:
I'll never forget my "best flub" was the 9pm Saturday newscast...my first newscast ever...at WBUR about 10 years ago when I said "Leo-minister" instead of "Lemon-ster" and the phones lit up like a goddamn Christmas tree. Even all the private numbers. Who knew that many people were listening at 9pm on a frickin' Saturday?
You know something? If they're gonna call the radio station and complain because you mispronounced the name of a town then they're a bunch of losers and kooks who have nothing better to do with their time. So you mispronounced the name of a town. Big frigging deal.
I remember when I was interning at that station in suburban Hartford they got a bunch of complaints because the news guy mispronounced the names of some in town politicians. He lived in another town and had no idea who these politcos were. That being said the GM of the station said that an on-air personality can not always go asking how to pronounce stuff. He should do his best and use his own common sense. If it's wrong, it's wrong. It's not the end of the world.
If you're new to an area and not familiar how to pronounce a brand that's not familiar to you, you do your best. The GM of said radio station spent time in Columbus, Montreal, North Carolina, and South Lake Tahoe before coming over to Connecticut. One time he pronounced Guida's Chococlate Milk wrong. Long time Connecticut residents know it's pronounced GUY-DUH's, but since he was new to the state and unfamiliar with it he pronounced it Gwee-duh's. Like Guido only with an A sound at the end.
If someone let's them know it's wrong they'll eventually fix it. Another example. About 10 weeks ago at a bunch of different hotels in CT they began holding these Gold Shows where you can bring in your old gold and get cash for them. About 3 weeks in they added a hotel in the town of Southington, but the VO Guy in the ads were pronouncing it as it's spelled SOUTHington. After about 4 weeks they corrected it with the proper pronounciation. But others get thrown by that one to. When Infinity flipped WZMX in Hartford to hip-hop they hired Jenny Boom-Boom from HOT 106 in Providence. She made the same mistake with regards to Southington.
Then there's the old spell it the same and pronounce it different. WORCESTER comes to mind. There is a small township outside of Philly called WORCESTER TOWNSHIP and they pronounce it as WARCHESTER TOWNSHIP.
And Berlin, Connecticut is pronounced differently than Berlin, Germany. The accented part of the word is on the opposite side of the word.