-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Wrll up in Spring book. Why kill it?
- Thread starter wellander
- Start date
Bryan Wellander said:
12+ is 34th and 25-54 it is 41st. That is reason to kill it.
It is 34th and 41st largely because of the signal. It wouldn't kill me for the station to flip, but it would fail under most other formats as well, unless there was some speciality population in the Berwyn area that it could serve, but I don't think Clear Channel has much interest running an Albanian station, or whatever superniche would serve the small fragment of the market 1690 covers.
No matter what format is on WRLL, it won't do so well. Weak signal and with FM, iPODS, HD Radio, etc, not many people will want to hear oldies on a scratchy, weak AM signal.
It was night while it lasted.
Also, WRLL's hopes were erased when 94.7 came on.
It was night while it lasted.
Also, WRLL's hopes were erased when 94.7 came on.
Yeah, I did enjoy listening to them online.
And yes Mark, I meant nice. I seem to be a bit screwy with my typing today!
And yes Mark, I meant nice. I seem to be a bit screwy with my typing today!
Kevin said:
They will do their ´Spanish oldies network, La Preciosa.
Bryan Wellander said:
I agree with you that Clear Channel should not have killed the oldies on WRLL. What I disagree with you on is the future of 94.7 being uncertain. The latest chicago ratings show that WZZN went from a rating of 2.1 to 2.4. Now this isnt an extreemly good rating, but they are improving. As far as I am concerned they are making the old WJMK look pretty lame in the ratings with that Jack garbage that is now being played. I don't expect to see WZZN flipped anytime soon.
Traditional
Traditional said:
Why is Jack's music "garbage?" You are sounding just like your parents. Why can't you just accept the fact that each generation is going to have different musical tastes and deal with it? What gives you the right to call anything "garbage" because you don't understand it?
What gives you the right to say that I am sounding like my parents Sir? You don't even know my parents. And whether you like it or not everyone is entitled to have their opinion in this country. However since you have such a problem with my opinion, I am sorry for the comment that I made about Jack-FM. It is infact a great radio station, I hope it comes up in the ratings from it's current position. Ok Mark are you happy now? For christ sake I understand the fact that each generation has different musical tastes, and I have been dealing with it more than you will ever know. And what gives me the right to call anything garbage? You should ask that question to all of the other people on this board that seem to bash the oldies. Thanks for your well though out reply.
Traditional
Traditional
Bryan Wellander said:
When your ratings are way south of a share point, ratings do not matter. Just because a station shows up in the ratings does not mean it is going to be used by advertisers. WRLL is not even top 30, and even worse in 25-54. It is just ground clutter on the radar. Advertisers buy the biggest stations in any particular demo they are after... like Men 35-44 or women 18-49, etc. They generally buy only a few stations, such as 5 deep or 6 deep. They do not buy 30 deep.
Even at the race track, unless you are #1, #2 or #3, you are not in the money. Same in radio in each sales demo.... 55+ is glue factory material.
You kill me David. You have a crutch to lean on for any excuse you use. 12 + matters when you want it to, it doesn't when you don't. Being in the ratings matters when you want it to, it doesn't when you don't. You must do Spanish, billing isn't about rating, it's about ratings, ratings matter, they don't matter, you're the best hindsight guru I've ever seen. You know everything after it happens and predict nothing that no one knows. You create parallell realities to serve your wants as to how you "want" things to be. You alter reality, skewer reports, results and other things to justify your position.
Everything I've ever read from you sounds great if a person doesn't know any better. Many a babbling idiot can sell ideas and concepts to the less educated - after all, who are they to challenge the "all-knowing". Anything you ever write is challengeable, slanted, biased and self-serving. Which David are you today? The janitor? The big radio station owner? The consultant? Please tell us surfs, please enlighten us oh David in the lamp on how a radio station with ratings on a crazy ass signal can't make money? In fact, I'll go one further, it's a stupid idea to have such a limited signal in such a large portfolio so why would they do it in the first place? But it's there and it has listeners IN SPITE OF YOU AND ITSELF so it CAN BE SOLD, DIFFERENTLY. Enlighten us David on all your other stupid statments about how formats that billed, bill and work as well as worked in Chicago don't? How do we make a six a nine David? Explain to us how a station that billed 22 milllion dollars 6 years ago and is now billing about 13 is GOOD? Only you could know what we all don't because you're our guru boy. Kneel before Zod.
Everything I've ever read from you sounds great if a person doesn't know any better. Many a babbling idiot can sell ideas and concepts to the less educated - after all, who are they to challenge the "all-knowing". Anything you ever write is challengeable, slanted, biased and self-serving. Which David are you today? The janitor? The big radio station owner? The consultant? Please tell us surfs, please enlighten us oh David in the lamp on how a radio station with ratings on a crazy ass signal can't make money? In fact, I'll go one further, it's a stupid idea to have such a limited signal in such a large portfolio so why would they do it in the first place? But it's there and it has listeners IN SPITE OF YOU AND ITSELF so it CAN BE SOLD, DIFFERENTLY. Enlighten us David on all your other stupid statments about how formats that billed, bill and work as well as worked in Chicago don't? How do we make a six a nine David? Explain to us how a station that billed 22 milllion dollars 6 years ago and is now billing about 13 is GOOD? Only you could know what we all don't because you're our guru boy. Kneel before Zod.
DavidEduardo said:
MusicloverII's Greatest Hits !!!!
8) 8)
Thanks so much for making my day here in Orange County, California, MusicLoverII!!!
Your post was a classic, one to be archived !!!!! Been a LONG time since I laughed so hard reading a post on these boards!! VERY much appreciated! But don't worry, David doesn't have much of an ego, so I'm sure he'll not respond
AGAIN, thanks a bunch! 8) 8)
musicloverII said:
8) 8)
Thanks so much for making my day here in Orange County, California, MusicLoverII!!!
Your post was a classic, one to be archived !!!!! Been a LONG time since I laughed so hard reading a post on these boards!! VERY much appreciated! But don't worry, David doesn't have much of an ego, so I'm sure he'll not respond
AGAIN, thanks a bunch! 8) 8)
It just shows how Musiclover knowns little about radio.
Where's Eduardo? I'm waiting for a WELL THOUGHT OUT and INTELLEGENT RESPONSE!
Musiclover has people all over the country laughing I'm sure. From Orange County CA to New Jersey!
Where's Eduardo? I'm waiting for a WELL THOUGHT OUT and INTELLEGENT RESPONSE!
Musiclover has people all over the country laughing I'm sure. From Orange County CA to New Jersey!
musicloverII said:
The poster asked why WRLL might be considering a format switch if it increased in ratings. Then he asked why were there ratings if they did not matter. Of course, all the listener has to look at are 12+ numbers, so we assume that this is what this poster was referring to.
I first explained that a tiny increase, when one is below 30th and way bedlow a share in the market still leave you so low you can not get revenue. And then I explained that ratings are important, but, generally only for those stations that get high enough to get on buys. WRLL is 41st in 25-54, so going any deeper into disecting the numbers would be unneccary for an explanation to someoen who is trying to find out how radio and ratings work.
I thought my explanation was clear. Small increases or decreases in any demo on a very low rated station make no differenc. And if you are last 25-54, you do not get bought. So the low rated stations either change format or do formats such as ethnic, brokered and religious where ratings are not important.
Your contribution is worthless. And it is made even more worthless by the fact that you insult and hide behind a screen name. Be a man and tell us what you do.
- Status