After taking a look at the recent PPM for West Palm Beach, it appears WRMF is back on track becoming the dominant station with its target demo ranking an 8.4. Realizing these are 6+ numbers, it is still a very good indication WRMF is headed in the correct direction on the road to ratings recovery. Congratulations to WRMF!
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WRMF Number 1
- Thread starter jmtillery
- Start date
When did ratings change from 12+ to 6+? Was it when they went from diary's to PPM? Are there a 6-12 girls and boys demographic ranges?
Although R. Disney might benefit from them, the real winners would have been these guys (had they been given a chance) ;D
A 3'rd of a century later, it still makes me ROFLMAO.
Although R. Disney might benefit from them, the real winners would have been these guys (had they been given a chance) ;D
A 3'rd of a century later, it still makes me ROFLMAO.
ai4i said:
The Persons 12+ category was reduced to Persons 6+ quite a while back. And while Persons 12+ and 6+ doesn't give the total ratings landscape, it is a reasonable threshold to determine a range where the breakdown in desirable key day-parts and target demo may actually be. With regards to PPM, it’s a different ratings world now. PPM has been very good to certain formats in contrast to these same formats under the diary method and vice versa.
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