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WROC Entercompetence - Same Newscast Running Two Weeks & Counting...

For two weeks, WROC-AM has been running the same Wall Street Journal report at the bottom of many hours during the morning. More evidence the lights might be on, but nobody is home. Tune in and hear about Kodak's poor performance this quarter, Wal-Mart's union pushback against Obama, and more stale news....

Is there anyone at the "station" to notice? Not when it's a computer in a closet.
 
Phillip Dampier said:
For two weeks, WROC-AM has been running the same Wall Street Journal report at the bottom of many hours during the morning. More evidence the lights might be on, but nobody is home. Tune in and hear about Kodak's poor performance this quarter, Wal-Mart's union pushback against Obama, and more stale news....
Is there anyone at the "station" to notice? Not when it's a computer in a closet.
Not that I doubt what you are saying, but are you certain this is the same Wall Street Journal report, or is it just that WSJ is airing another story pertaining to Kodak and Wal-Mart?
The reason I am asking is normally automated stations take feeds from the network; therefore WROC-AM should be taking the latest WSJ report being fed down the line.
I can't understand why the station would record one feed and keep on airing it. ???
 
No, it's the exact same report. I've got the one at 11:30am memorized.

WROC is an Entercom station, hence the play on words.
 
Perhaps this is how you stunt for an upcoming format change on a talk station.
 
Typically automation systems are programmed to either (a) roll and record live net feeds, capturing material off the bird, or (b) to go out to the Internet and grab the report off a password-protected network site.

If the computer loses its settings or the feed times change (in the case of live satellite feeds) the old report never gets overwritten and thus airs over and over, and will continue to do so until somebody fixes it.

Have you called the station to advise them?
 
The sad thing is that a listener had to be one to catch this mistake.

I think that might be the real issue here. Our Enco barfs on properly recording and playing back things all the time (usually because we haven't accounted for some complex situation in our playlist programming) but save for a handful of exceptions, we notice it within a day, two at the most. Usually it's within a few hours.
 
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