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WROR Goes All-Christmas?

G

Gregg

According to www.100000watts.com WROR has joined WODS by playing all-Christmas music, even before Thanksgiving.

Is this true? (I'm not in the market though a frequent visitor to Boston.) Does this make sense for a rock-leaning, classic hits format? WROR always had a more pop-sounding Classic Rock playlist, sort of like when WZLX is playing Van Halen's Hot for Teacher, WROR is playing Jump.

So with such a rock-oriented format, a cross between Classic Rock and Oldies, why does WROR go all-Christmas music?

Actually Boston is already an unusual market in that its Oldies station, not its Soft AC station WMJX, goes all-Christmas every year. Like it or not, playing holiday music between Thanksgiving and Dec. 25 is a big boost for most Soft AC stations around the U.S. Some nearly double their ratings in the Fall thanks to Xmas music.

So why does WMJX forego this opportunity?




Gregg
[email protected]
 
My friend, you are a tad late to the party. Pop over to pages 2 and 3 on the Boston board posts (posts labelled as Christmas music and another one I cant remember) for the discussion.

WODS flipped back on Monday morning at 6am. That was expected although possibly later the same week.

WROR flipped an hour later at 7am. Completely unexpected, by me anyway. My two fave stations playing music I dont want to hear except for maybe 24 hours in a year.

For a couple of years, WMJX (Magic 106.7) went all-Christmas before Oldies, then Oldies beat them to it. They have both been going earlier each year. Last year, Magic only went all-Christmas with their online stream.

Head to the other posts for more stuff.
 
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