WRRK

[petey99]

I have done quite a bit of listening to other adult hits station in the country (i.e. "Bob", "Jack", "Ben", "Sam", etc) and I have to say our local WRRK "Bob FM" is one of the best of this format out there. The music isn't all my cup of tea but it seems to flow a lot better than most adult hit stations. I would qualify it as more an "expanded hot AC." This makes me think WRRK has the best chance of keeping this format for the long haul of any of the adult hits station out there. The fact that they employ jocks is a big plus, as well. Does anyone else agree or disagree?


Wanna hear a really bad adult hits station, try Jack FM at 100.5 out of Wheeling. No jocks, lots of dead air, no currents - is basically a classic rock station.

 

[toddjammin]

I have done quite a bit of listening to other adult hits station in the country (i.e. "Bob", "Jack", "Ben", "Sam", etc) and I have to say our local WRRK "Bob FM" is one of the best of this format out there. The music isn't all my cup of tea but it seems to flow a lot better than most adult hit stations. I would qualify it as more an "expanded hot AC." This makes me think WRRK has the best chance of keeping this format for the long haul of any of the adult hits station out there. The fact that they employ jocks is a big plus, as well. Does anyone else agree or disagree?


Wanna hear a really bad adult hits station, try Jack FM at 100.5 out of Wheeling. No jocks, lots of dead air, no currents - is basically a classic rock station.

I agree petey99. I enjoy our Bob FM hear in Pittsburgh, because of the variety in the music. I haven't heard enough of the Jack FM in Wheeling to comment. How have they done in the ratings?

 

[PGHsalesguy]

This looks like a self love thread if I ever saw one!

 

[petey99]

I agree petey99. I enjoy our Bob FM hear in Pittsburgh, because of the variety in the music. I haven't heard enough of the Jack FM in Wheeling to comment. How have they done in the ratings?

Since Key Market was apparently too cheap to purchase the book from Arbitron, we may never know how Jack FM is doing. With that being said, I am sure they do just fine despite their flaws because Wheeling is such a small market with limited choices.

If anyone has any eyes to the Wheeling numbers, do they care to comment?

This looks like a self love thread if I ever saw one!

Wow, someone actually compliments something in our city and they get trashed. I guess this board is for only complaints.... Gosh, Pittsburghers must love bitchin'. We are fortunate enough to live in the most livable city in America and everyone around still has the need to ONLY bitch about everything!

 

[FreddyE1977]

I thought I was going to hate this format, due to the mind-numbing stupidity of the concept. But I
have to admit that I find myself tuned to it more than anything else on the FM band nowadays.
I think the decision to go with jocks and downplay the creepy Bob faux-personality was a wise one.
Albeit this may say more about the relative decline of all the other stations than the virtues of Bob.

 

[Parttimer]

My wife (age 43) is great audience research since grew up elsewhere. Like many people from out of town, she doesn't get DVE at all even though she likes classic rock.

Her choices tend to be Bob, Star, Kiss and the B in that order...

 

[FreddyE1977]

I am the same age as your wife. Being from the male demographic my tastes are a bit harder, but
I like Bob and could tolerate Kiss. My wife is slightly younger, and also grew up out of town.
Her list would probably be Star, Kiss, Bob and Wish.

When we travel out of town she loves the 80's format stations in other markets, and wonders why we don't have any in Pittsburgh. (answer....the vast majority of people in that demographic left town a long time ago).
People here are programming a donut hole between the Kiss teenyboppers and aging boomers.

 

[corporateradiosucks]

I thought I was going to hate this format, due to the mind-numbing stupidity of the concept. But I
have to admit that I find myself tuned to it more than anything else on the FM band nowadays.
I think the decision to go with jocks and downplay the creepy Bob faux-personality was a wise one.

Not downplayed enough, dude. They need to COMPLETELY get rid of the "Bob remembers this or that" spots, and yesterday.

 

[Pratte4Life]

Part- Why do you think she doesn't get WDVE?

 

[Knisha1]

I agree with Petey's sentiments. Wheeling's Jack is very lifeless and dull in comparison.

In the better times, it was WOMP vs. WRKY.

Now its a streaming station verses a Froggy clone.

I have done quite a bit of listening to other adult hits station in the country (i.e. "Bob", "Jack", "Ben", "Sam", etc) and I have to say our local WRRK "Bob FM" is one of the best of this format out there. The music isn't all my cup of tea but it seems to flow a lot better than most adult hit stations. I would qualify it as more an "expanded hot AC." This makes me think WRRK has the best chance of keeping this format for the long haul of any of the adult hits station out there. The fact that they employ jocks is a big plus, as well. Does anyone else agree or disagree?


Wanna hear a really bad adult hits station, try Jack FM at 100.5 out of Wheeling. No jocks, lots of dead air, no currents - is basically a classic rock station.

I agree petey99. I enjoy our Bob FM hear in Pittsburgh, because of the variety in the music. I haven't heard enough of the Jack FM in Wheeling to comment. How have they done in the ratings?

 

[radiogeek07]

I just don't understand how they plan on selling spots on Jack when they have no numbers? It's obvious Keymarket is worried about 1 thing and 1 thing only.
Shaving Y 108's ratings a tad.

 

[Parttimer]

Part- Why do you think she doesn't get WDVE?

DVE plays a ton of stuff that you don't hear on classic rock stations anywhere else, and pretty much their only reason for playing it is they have been playing it for 30 years.

Plus the Jim & Randy bits.... the show pretty much only works for people who grew up here, and she doesn't listen to them ever.

And the deep cuts they go to are DVE specific... plus she doesn't know anything about local artists like the Clarks or even Donnie Iris, so the local stuff is totally unfamiliar.

Having said all that, they are the most successful adult rock station in America...very few people here grew up elsewhere, so they play to people who have been with them for 30 years. (But if this market ever changed and became a little more transient like sunbelt cities they'd be dead.)

For now, however, it ain't broke, don't fix it.....

 

[Pratte4Life]

Part- I've said the same thing you just did for a long, long time.

And trust me, I'm more Pittsburgh than taking Iron City on the grouse hunt, and I agree with you wholeheartedly (though I think you are stereotyping Pittsburgh a bit too much, but you're hardly alone in doing that).

I think the playlist is largely stale- I think The Clarks are boring- and I think the station is ripe for the picking.

 

[Boss Radio]

Yeah, they're ripe for the picking. That's why the nearest station that's chasing the same audience has half the share they do. Nobody is even without shouting distance.

They're ripe for the picking when their demos start aging out of the money bracket, but that isn't going to happen anytime soon. DVE isn't my cup of tea, but it's the station whose revenue I'd love to have. They're a machine.

Keep telling yourself this: Radio is a business.

Business is real good at DVE.

 

[petey99]

In response to 'DVE. While 'DVE is surely a legend in the rock format and truly unique in it's own right, there is a certain segment to the rock format they ignore - basically anything made after 1996. Yes, the currents are occasionally played...at 1:30 AM...

I know that I will be shunned for saying this, for sure, but I actually miss K-Rock. I am not gonna be one of those stupid little children and post every other 5 minutes about losing my favorite #1 radio station, but I honestly believe they had a lot of potential. If they just had one solitary identity, I know we never would have had to experience that failure called "The Zone." Most of the day on K-Rock was dominated by talk. That's fine if you are a TALK station whose moniker is not called "K-ROCK." Outside of AM drive, a talk dominated program shouldn't have ever been introduced. Dr Drew and Kid Kriss Kross (or whatever his name was) are the mistakes I am referring to here. I feel they simply should have played the rock tunes from 10AM to 5AM the next day. Imagine the possibilities if they could have simply stuck with rockin' all day and had a few years to establish a listening habit among the 25-34 year old males in this town. In 15 to 20 years, they could very well have been a lot like what 'DVE is today to the 35-55 male demographic.

 

[petey99]

I just don't understand how they plan on selling spots on Jack when they have no numbers? It's obvious Keymarket is worried about 1 thing and 1 thing only.
Shaving Y 108's ratings a tad.

I can almost bet Jack and Kool FM and Wheeling make a great combo buy for that tiny market.

I can give Key Market credit where credit is due here. Their Froggy format is a way over the top with the Frog jock names, etc. (But no where near as bad as the Central PA Frog cousins! "...32 frog-rees, etc") However, for a major market country station, musically, they sound pretty damn good. They're no WSM or WSIX - Nashville, WGNE-Jax, or even WQXK - Youngstown, but still....Local artists getting airtime, part timers getting experience on the overnights, new music added quickly, decent collection of recurrents.

Honestly, I never cared for Y108. I always pulled in country on 103.5 as WRKY or 94.9 as WASP back in the day.Y108 is not a great country station, in my book. They are as you say, ripe for the picking...If Key Market wasn't around, I bet CC would never had 104.7 as news/talk...

 

[Boss Radio]

Imagine the possibilities if they could have simply stuck with rockin' all day and had a few years to establish a listening habit among the 25-34 year old males in this town. In 15 to 20 years, they could very well have been a lot like what 'DVE is today to the 35-55 male demographic.

"Imagine" is the key word. CBS pulled the plug on man talk after six months. Nobody is going to give a format a "few years" to catch on, and NOBODY is planning for 15 to 20 years. Traditional radio might not even exist by then.