Re: WONX-1590
> If this is Evanston we`re speaking of, there is also WOJO
> (105.1) and WKTA (1330), even though KTA`s COL is Evanston,
> their transmitter is out near Wheeling on Dundee Rd. and
> the Tri-State Tollway.
WKTA remains licensed to Evanston; its transmitter has always been
located at Dundee and Tri-State; though originally (as WEAW) it was
on the south side of Dundee Road, not the north side.
For WKTA, WOJO and WONX, Evanston is merely a city of license.
> On the other hand, AM1590, now WONX and before that WLTD
> and also WNMP, is a powerhouse signal on Chicago`s North
> Shore. AM1590 has existed since 1947 and it would be a
> significant loss for this area, even though the Kovas
> ownership abandoned the city of license for foreign-language
> broadcasts well over 20 years ago.
Both WNMP and WLTD were high-class radio operations really
targeted at Evanston and the affluent suburbs. Losing WLTD
when it was sold to Kovas was a big loss - THEN.
But to suggest that Evanston would miss AM 1590 after 20
years of foreign-language programming is silly. Not having
programmed to the city of license in all that time would result
in little "loss"; in the unlikely scenario that WONX would go
dark (its far too profitable with brokered programming) - the
real loss would be felt by all the various minority pockets that
listen to WONX.
> It would be a dream come true if a company like NewsWeb were
> able to pick up this station and beam Air America Radio
Might be your dream - but AAR sounds barely a notch above college
radio - just my opinion and has nothing to do with politics.
And putting AAR on the air changes the dynamics of the way the station
is marketed to advertisers - suddenly placing it in the running for
the same general market revenue that the big downtown signals go
after - a long haul for a little stick.
It becomes a someone's cause or a labor of love rather than a
sound business decision. Not that "causes" or "a labor of love" is
bad - it just requires deep pockets and may never yield a return on
investment.
> I`ve also been informed that if Kovas abandons the WONX signal,
> the station would go dark which would be the worst possible
> scenario?
I think you've been misinformed. WONX is profitable. The most
likely scenario is that the station is sold. Especially with
Frank's death. All I see right now is the company playing out the
plan that Frank laid out.
I still wouldn't be surprised if Kovas does take WMCW silent
in its attempt to upgrade WONX (because its profitable). The
FCC might get pissed - but their own rules allow for such things.
Just my opinion - I could be wrong.