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WRUF AM/FM FOR SALE?
- Thread starter ThatGuyOnTheRadio
- Start date
ThatGuyOnTheRadio said:
Well, why would they change formats and start over as a stick if they were selling it? I would have thought it would be more logical to leave the format alone and let the next owner decide what to do with it and it had revenue so its sale value would be higher that way.
How reliable is the information? Also, what's the asking price?
V
vadar
Guest
Maybe the new buyer will flip it back to Rock 104..... ;D
V
vadar
Guest
let me crack open my piggy bank, I got some quarters in there I think....
No one reliable, which is why I said "rumor" not saying I believe, just stating what I heard. I find it hard to believe it would be for sale as well. Thought maybe someone here would know.
What I DO know, is the new Country 103.7 is going to have all-star professional jocks from around the country. No students at all.
My question to that is... is it legal?
What I DO know, is the new Country 103.7 is going to have all-star professional jocks from around the country. No students at all.
My question to that is... is it legal?
ThatGuyOnTheRadio said:
not trying to be a smart ass...but why wouldn't it be legal?
as a licensed commercial station...they can hire anyone they want:
the fact that they're owned bu the university means nothing.
also, there's no rule that students must be used on non-comms either.
ThatGuyOnTheRadio said:
First: To answer your question "is it legal?" Yes, it is legal to hire anyone they choose.
Second: To hire an all-star professional air-staff will cost big bucks. My question in reference to that statement is where did UF get the budget to create this "killer" major market country station?
Third: There are STILL signal issues in Ocala and Marion County that cannot be resolved due to a short-spacing conflict with WFUS 103.5 C0 Gulfport (Tampa Bay). This will handicap Country 103.7, The Gator's ability to attract any meaningful numbers out of Ocala where the overwhelming majority of the country demos come from.
I admit I may be missing something, however I know this market like I know the back of my hand. If WRUF-FM remains in the country format, expect someone else in the market to flip to Active Rock very soon.
With that said, I still wish WRUF-FM much success in this new direction the station is taking.
romer979fm said:
Yes, it's legal. WRUF has had professionals at the helm (in various capacities) from time to time in the past. And of course, there are many other examples of municipality owned commercial stations around the country, too. Now, there was a rule put in place by Dr. Lowenstein over 30 years ago, that only students could work at the stations, but that was a college rule and is change-able. My question would be, how is this experience teaching students if they cannot participate?
Kmagrill said:
That's a great question which definately deserves a definitive and acurate answer without being given the typical "lip service" or the typical politicans "tap-dance" response. Perhaps someone "in the know" from UF will chime-in and answer that question I'm sure we are all interested in learning.
Perhaps they'll let the students run the online stream. Another option would have been to put ROCK 104 on one of WUFT's HD channels, but almost no one would hear it there, either.
If they decided to say, replace the "Old Time Radio" feed on WUFT HD-3, I hope they do it it the most jarring manner possible. ;D
If they decided to say, replace the "Old Time Radio" feed on WUFT HD-3, I hope they do it it the most jarring manner possible. ;D
Obtuse1 said:
The problem with placing a commercial format on one of WUFT-FM's HD channels is WUFT-FM is licensed as a non-commercial channel which includes all the HD channels. To place Active Rock on 89.1 would mean programming it as a non-commercial format. It might make sense to place Rock 104 on a newly created 103.7 HD-2 channel. That way it can continue to be a commercial format and generate some ad revenues that would not be possible on WUFT other than possibly an underwriting initiative.
Such a thing has been done before (Y-Rock on WXPN, Philadelphia), where a non comm steps in to fill a void left by the loss of a commercial format (in this case, Alternative), and hopefully gain a few donors and some community goodwill in the process. Once a nighttime block of programming on the primary FM, it now resides on WXPN HD-2. (A commercial competitor has since arisen in the market, effectively squashing the FM nighttime block).
Pretty sure U of F would not go in that direction, but they could.
As for WRUF launching an HD at this point, the expense would probably far outweigh any potential for earnings.
If Country 103.7 is a wild success, and if HD miraculously catches on, we might see it added to WRUF down the road. Of course by then, another commercial rocker (either the Buzz or a newcomer) will be well established, making an HD-only "Rock 104" an even harder sell.
Pretty sure U of F would not go in that direction, but they could.
As for WRUF launching an HD at this point, the expense would probably far outweigh any potential for earnings.
If Country 103.7 is a wild success, and if HD miraculously catches on, we might see it added to WRUF down the road. Of course by then, another commercial rocker (either the Buzz or a newcomer) will be well established, making an HD-only "Rock 104" an even harder sell.
Obtuse1 said:
Or eventually it could wind up on 103.7 HD-2 once they have a digital signal up and running.
Seriously, the thought of not having students run a significant portion of WRUF-FM makes me wish they'd sell it to someone like K-LOVE, that would turn it into a big satellite repeater....Who cares anymore?
V
vadar
Guest
Is anyone listening to HD radio?
Listening to the announcement at formatchange.com and hearing the name Harry Guscott mentioned, thinking "wow", never knew him but he was on the AM MOR format back when I studied there in '73.
I'd bet they will sell it and follow the trend of other schools, letting the students get their experience on internet stations. More student listen to music via their computers than on radios anyway.
And yes, its legal to have professionals, to echo several other posts. In Pittsburgh, Duquesne University's WDUQ is a professionally-staffed non-comm carrying NPR (and it's for sale as well).
And yes, its legal to have professionals, to echo several other posts. In Pittsburgh, Duquesne University's WDUQ is a professionally-staffed non-comm carrying NPR (and it's for sale as well).
Parttimer said:
That may be true. I haven't seen precise numbers for college aged people, but I have seen some data that Internet listening overall is stalled at about 17% and has been that way for several years. I also saw that significantly over 90% of the general population still listens to broadcast radio every week. I suspect localism is the force that keeps people listening.
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