wrvv

[TODDMAYOR]

i have been forced to listen to the above station when i visit a local pool when my iphone is low on power or in the pool. i have come to a good conclusion. the above station replicates 1/3 of the songs i love in my car on sirius xm 22 1st wave. veronica by elvis costello...i mean come on. i was impressed. chris tyler has done a wonderful job for all of these years and i truly think it is probably the best music product available to central pa. i get tired of hearing all of these xpn groupies/junkies touting how great that station is when there is a commercial station that kicks it a$$. wrvv is a good clean product...the only song that is a little too much is america's horse with no name. that song is the biggest piece of crap i ever heard. it does not even rhyme properly. the heat was hot??? take another bong hit dude.

 

[John-Summers]

"A Horse with No Name" has sometimes been called "A Horse with No Neil," as the sound of the record, especially the lead singer's high nasal voice, was a direct rip-off of Neil Young. The tune is practically one-note, and I won't even get into the lyrics, which are completely nonsensical, like many of America's songs were.

Still, I have to admit I've always liked "Ventura Highway..."

 

[bossjock 56]

I agree! The River is and always has been well programmed.

 

[Seltzer]

This station has been a class act from day 1.

A very simple formula for success:

1. Play the right songs
2. Have real sounding people on the air w/o a whole lot of shtick
3. Keep the station fairly clutter free from needless contests.
4. Embrace new technology

A little known fact-----------or so my insiders have told me-----------
The "River" format was developed by Chris Tyler. He brought it and sold it personally to the Dame family. Everyone knows that.
What many people don't know is that Chris pitched it to another family owned company in Central PA before he talked to the Dames. This family was happy with how their FM was performing and decided against it.

The company was Susquehanna. The station was WARM.
Considering how well the Peak has done since their arrival on the scene in York, it makes one wonder what the market would look like had Susquehanna taken a shot back then.....

1. Would 96.1 had still signed on as an oldies station or maybe A/C?
2. Would 98YCR still be on the air as CHR?
3. Would 101 the Rose have captured the A/C market in York?
4. What would 97.3 be doing today?

WARM was cleaning up and certainly Susquehanna wasn't going to do this.
But it's fun to speculate......

 

[Radio Babe]

Actually here are the facts on "The River" format and it's origins:

The programmer was Cary Pall and the station was WMMO Orlando and here it is:

WMMO is known for its pioneering format, Rock AC, that blended elements of adult contemporary, adult alternative and album rock radio. Its creators sought to bring back a listening experience similar to early FM rock stations of the late 60s and 70s, focusing on music rather than contests and promotions. A popular slogan in its early days was, "if you want to win money, play the lottery." WMMO used a wide ranging playlist of songs from many genres, and its library stretched from the mid 60s to the present day, unlike many stations of its time that focused on small slices of music from specific genres. WMMO also made a promise to always identify songs by title and artist frequently, and to never talk over the music as it played, as many Top 40 stations and DJs like to do. "We love the music as much as you do" was another slogan pioneered by WMMO that has been copied widely in the radio industry ever since.

Taking nothing away from Harrisburg's River and it's obvious success story.