WRXP PD is out!

[pbf1]

"When you consider the fact that they had lost .5 getting to where they were before they gained .4 ......yeah!"

guess you learned something about how to read ratings from your right wing buddy there...

If you had a more valid point you wouldn't need the imagery.

Been in radio 26 years. Learned reading ratings a LONG time ago, and as a matter of fact, most of the people wee fairly apolitical.

 

[plooker]

I gotta tell you. Blake is a good guy, treats people well, and knows music. Hope he lands soon somewhere that will appreciate him. He's one of the good ones

Ditto.

Yes he is.. Good luck Blake, keep the chin up, you'll be fine.

 

[davideduardo]

The fact of the matter is that CD101 did get slammed pretty hard in the key 18-34 male demo.

While we agree 100% on the rest of this thread, I don't think 18-34 was ever a key demo for smooth jazz... even back when KTWV debuted 20 years ago. The smooth jazz demo was 35-54, and the erosion of that, over time, is what affeccted the format so much in so many markets.

I guess we can ask the Emmis Brothers whether 18-34 affected CD 101's revenue.

 

[davideduardo]

"They could've gained a 2.4!! Who looks or cares about 12+ numbers??"

at which point they would have a 3.8, thus blowing cc's crap away...what an absurd post

It does not mean that at all. I know of a good example... WDUV in Tampa which has between a 9 and 11 share in that market, 12+. It has less than a 1 share in 25-54, though, as nearly all its audience is 65+. No factor in billings (15th in the market) because its listeners are all out of the sales demos.

 

[pbf1]

The fact of the matter is that CD101 did get slammed pretty hard in the key 18-34 male demo.

While we agree 100% on the rest of this thread, I don't think 18-34 was ever a key demo for smooth jazz... even back when KTWV debuted 20 years ago. The smooth jazz demo was 35-54, and the erosion of that, over time, is what affeccted the format so much in so many markets.

I guess we can ask the Emmis Brothers whether 18-34 affected CD 101's revenue.

CD101 is Alternative, not SJ...FYI (therefore making M18-34 a key demo)

 

[davideduardo]

CD101 is Alternative, not SJ...FYI (therefore making M18-34 a key demo)

How did we get to a Columbus OH station on a board where most of us think CD 101 is the defunct Emmis format, not something in a midwestern market?

P.S. In markets like Columbus, discreet demos wobble something awful... which is why agencies buy 4-book averages.

 

[pbf1]

How did we get to a Columbus OH station on a board where most of us think CD 101 is the defunct Emmis format, not something in a midwestern market?

4th post on page one. The discussion was what kind of station WRXP should be. CD101 (WWCD) was brought up as one.

 

[Jacko]

Definition of terms:
CD101: WWCD/Columbus, OH (alternative)
CD101.9: WQCD/New York (formerly smooth jazz, now involved in a promiscuous mainstream rock/alternative/AAA 3-way as WRXP).

By the way, about "nobody looks at the 12+ numbers," EVERYBODY looks at the 12+ numbers because that's what made available to the general public. It's only those in the business that have access to all the demo breakdowns.

To analyze the Columbus situation even further, Clear Channel's cookie-cutter alternative WRXS, has a larger signal and recently moved it transmitter closer to Columbus proper, while WWCD (CD101 not .9), .7 lower in the Arbs, has a smaller, suburban signal.

Jacko

 

[BACKnUSSR]

By the way, about "nobody looks at the 12+ numbers," EVERYBODY looks at the 12+ numbers because that's what made available to the general public. It's only those in the business that have access to all the demo breakdowns.

Let me clarify: Nobody making any decisions about these stations looks at 12+ numbers.
I'm sure many of those on this board do, and feel like they can judge whether a station is performing well without
looking at any demo breakdowns. And everybody? Most people not involved, dont actually care.

 

[pbf1]

To analyze the Columbus situation even further, Clear Channel's cookie-cutter alternative WRXS, has a larger signal and recently moved it transmitter closer to Columbus proper,

It's 7300 watts, to WWCD's 6000. Really that much of a difference?

It's a move-in from Marion, Ohio.

 

[BACKnUSSR]

To analyze the Columbus situation even further, Clear Channel's cookie-cutter alternative WRXS, has a larger signal and recently moved it transmitter closer to Columbus proper, while WWCD (CD101 not .9), .7 lower in the Arbs, has a smaller, suburban signal.

Seems as though everytime a radio station underperforms, it's a "signal issue".
I guess no one just programs a "better" radio station anymore.

 

[pbf1]

"Check again: WRXS 2.5, WWCD 1.8"

The point is whereever that 2.5 came from it wasn't from CD 101, which has actually gone up in the most recent ratings...

Don't look now, but WWCD just fell back to a 1.3.....

 

[BACKnUSSR]

"Check again: WRXS 2.5, WWCD 1.8"

The point is whereever that 2.5 came from it wasn't from CD 101, which has actually gone up in the most recent ratings...

Don't look now, but WWCD just fell back to a 1.3.....

Maybe some trees started to bloom and decreased the signal a bit.