Don't suppose any of it has to do with the fact that the HD channel broadcast is still smooth jazz (gag)? I would imagine that would kind of throw people off . But also, what do they have to compete with?
Not sure I'd call it 99x north though...at least not by play list standards. Pink Floyd, Cheep Trick, U2, Hendrix, Jet, The Shins, Snow Patrol, etc. I'm going to guess they're still experimenting with the play list but one would think they'd have it down by now.
All IMHO, of course.
Radio is all in a tizzy these days, it seems.