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WSAH to be sold

O

oldschooltv

According to the Connecticut Post, WSAH and the other Scripps stations are going to bought by New York-based Multicultural Radio Broadcasting Inc. An MRBI spokesman, Sean Kim, said it's too soon to talk about any possible programming changes.

Hmmm... Sean "Kim" - I don't want to generalize, but do you think we might be seeing a new Asian station trying to get into New York City via WSAH with a signal upgrade and a must-carry petition? I don't know if this is better or worse than shopping.

Fairfield County is an untapped TV market, and a very affluent one at that. I can't see how someone doesn't buy the station, turn it into an independent and create a Fairfield County-centric independent station with a news division. People in Fairfield County would salivate over that, just because they think what comes out of Fairfield County is better than anything else. They'd probably start watching the station just for that reason. It's too bad no one else sees this opportunity.

http://www.connpost.com/business/ci_4403944
 
This will be interesting.

Does MRBI own any other TV stations?
 
looks like theyre gonna stuck with the home shopping crap :(

So much for MY idea. MTV networks buys them (at least the Boston one),switches call letters with the Madison, Wisconsin NBC affilate,and use the Digital channel for a 5 channel multiplex of the MTV channels (MTV,MTV2,the new MTV3,MTV hits and MTV Jams)

The SD channel could rotate between the various channels.
 
DJKraze said:
What would you rather see instead?
Click to expand...

Well seeing how well WLNY does, and how long they've been around, I can't see why the same thing cannot be done in Fairfield County as is done in Long Island.

Basically, an independent station, talk shows, syndicated programming, local news, etc.
 
There's a big problem with Channel 43 and that is it's signal. I used to know their Chief Engineer Ron Barnes from my days as an intern and brokered show host at WXCT radio. (He was WXCT's CE too). I may be wrong, but I think he once told me that Channel 43's signal is much better on Long Island than it is in much of Fairfield County. Don't quote me on this as I haven't spoken to the guy in more than 2 years.
 
oldschooltv said:
DJKraze said:
What would you rather see instead?
Click to expand...

Well seeing how well WLNY does, and how long they've been around, I can't see why the same thing cannot be done in Fairfield County as is done in Long Island.

Basically, an independent station, talk shows, syndicated programming, local news, etc.
Click to expand...

It can be done. Another example is WFMZ 69 in Allentown, that covers the Lehigh Valley and Reading, PA with a lot of local news. The big advantage in running independent stations, from the distant smaller city rather than the big city, is that they can get talk shows, syndicated fare - at a lower programming cost [ than the stations closer to the big city in the same DMA]. The small city station doesn't directly compete against the major city stations for the programming, can have duplicated programming, and can get must-carry into the big city [atleast through DirecTV and Dish Network], and on cable usually by 50 miles or so.

The city of license of the small city has to be 35+ away from the big city, for the syndicated programming options to be good for the small station. It also helps in that, usually, the small station is the only guy in town - like WFMZ is the only real Allentown station; WBPH and WTVE go religious, WLVT is PBS. I'm sure WTVE won't try making a run for a strong Reading, PA station, and WMCN won't do it for Atlantic City, as existing local stations already cover it. It's like you won't see more than 1 mall being able to be successful in a less populated area.

What's also necessary for it to work is low cable channel positioning and good advertising in the home area. For example, WFMZ is on the lineup between Ch.3 and Ch.10 around Allentown and Reading, so their formula works. If they were put on CH.98, between barker channels, people might not find them.

WMGM 40 is another example, however, they have an NBC affiliation also. Affiliations for networks won't be easily available for any indy station [not already affiliated], however the indy could load their lineup with syndicated fare - like Ellen DeGeneres, Martha, Megan Mullally, Montel Williams, Judge Judy, Judge Joe Brown, any court show, and sitcom reruns [like Roseanne, Home Improvement, Andy Griffith, and older stuff], and old dramas like Hawaii Five-0. A couple of newscasts can be inserted at key timeslots.

Disney is generally more protective of their content, and if Regis & Kelly is on the ABC-owned station, it won't be offered to the small rimshot station.
 
If you look at the coverage map on the FCC website for WSAH you can see that their coverage is grossly overstated. The map shows coverage well north of Hartford all the way up to the Mass border. With a pair of rabbit ears on the west side of Farmington I could not even get a trace of a signal on ch 43.
 
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