Runrigger said:
It's 2012 & there are too many other media choices. I was watching some TV special on DVD not long ago & Sid Caesar commented on his feeling that what led to the demise of the TV variety show was the remote control. Now multiply that concept by whatever & you have what's happened to radio. People want what they want & they want it now. They're impatient & have no attention span.
This is why I think any radio station with a music format is ultimately doomed. An office/home/ or wherever you may be can just load up a customized list of MP3's that fit exactly the format they are looking for. Take for instance a hair salon. They can even load up their own commercials inbetween songs to upsell their own products inside the store while people are already there. Same goes for a grocery store who wants to tell it's customers about something on sale in aisle 7. Not only do they have to not pay for these commercials, but the customers are already there to Buy the items. It's a win/win situation.
Talk/news formats will survive because they are offering up to the minute info that people want to know. But I think music stations are headed towards some real trouble. People will just download new music and load it into their own player.